Graduation Day

If you’re a high school or college senior, this time of year means one thing: GRADUATION! Restless students, eager to get on with the next chapter of their lives (not to mention summer vacation) crowd into auditoriums with their proud parents. Sitting through what will feel like an interminable ceremony in polyester gowns and mortarboard caps, young graduates will experience a range of emotions.

Obviously, there will be a sense of excitement and well-earned pride. You did it! Your hard work got you there, and you deserve to feel great about that! If you’re the parent of a graduating student, you may be thinking: “I did it! My hard work got us here!”

Graduation signifies the beginning of a new stage of life, but it’s also an ending. It’s a happy occasion but there may be tears at the thought of leaving beloved friends behind, perhaps leaving home for the first time, or just saying goodbye to a moment in time that you can never get back again.

To look fresh and beautiful all day — no matter how sweaty, tearful, and long that day may be, Smart Cover has a few makeup tips for you!

Use Smart Cover’s waterproof Concealing Crème to hide any skin flaws. It’ll stay put in the face of perspiration, tears, or an impromptu dip in the pool.

If you’re worried about crying all your makeup off, consider limiting your eye makeup to waterproof mascara and maybe a simple cat-eye, using waterproof liquid liner. Also, try the Smart Cover Stick for quick touch-ups throughout the day.

Since you’re bound to get a little warm under that cap and gown, take along Smart Cover’s Compact Finishing Powder. You can pat away the shine, and look cool, fresh, and ready to take on all the new adventures that lie ahead of you!

And the Bronze Goes to… You!

We use blush to mimic the natural rosiness that results from cardiovascular activity, or the effect of the cold air on your cheeks in the winter. It can be a sweet but subtle way of adding the spark of youth to your appearance and giving you the look of someone who’s just run in from outside with great news.

While a rosy glow is never out of fashion, as summer approaches, a lot of women would rather look as if they’ve been kissed by the sun than by Jack Frost.A great way to achieve this (while avoiding the sun) is with Smart Cover’s Believable Bronzer! You can keep on protecting your skin  from the potential dangers of UV rays while looking like a sun-worshipping goddess.

Bronzer can also be used for contouring, if you want to create the illusion of higher, more defined cheekbones. It can minimize the appearance of a round face, too, if you want a slimmer look. Beauty writer Rajana Tony of Pinkmirror.com offers some easy steps to get this effect:

“Suck in your cheeks and sweep into the hollow in an angled up and down motion from your temples. Blend the remaining product in an E-shaped motion at the sides of your face, darkening the forehead edge, the cheek hollow and the bottom of your chin.”

For even more guidance in how to apply bronzer, check out this video featuring one of Smart Cover’s favorite makeup artists. There are so many amazing beauty tools and cosmetic products on the market that it can sometimes be a little intimidating. The key is to start by asking yourself what you want to see when you look in the mirror. Once you have that image in your mind, we can help you get there. All you need is a vision… and a little Smart Cover!

Pregnancy and Your Skin

For many women, finding out that they are expecting is one of the most joyful moments imaginable. Having a baby changes your life, but some women are surprised to learn how much expecting a baby can change their skin. For starters, there is that famous “glow” pregnant women are told they have.

It turns out that there are valid scientific reasons your skin seems to be aglow, according to The American Pregnancy Association. Firstly, when you’re pregnant, your body produces 50% more blood, giving your face a bright, rosy look.

Secondly, your hormones are hard at work, which causes your glands to produce more oil, resulting in a shiny appearance. If you’re worried about looking a little too shiny, try Smart Cover’s Compact Finishing Powder. It takes away the “greasy” look without diminishing your gorgeous natural glow.

Characterized by brown or grayish marks that usually appear on the face or arms, melasma—also known as “the mask of pregnancy” —  is a skin condition that most frequently affects pregnant women. Though it is not dangerous, it can nonetheless be stressful, especially because ordinary makeup typically cannot cover the discoloration melasma causes.

Fortunately, the Smart Cover Stick and waterproof Concealing Crème hide the marks caused by melasma. Since you can use the Concealing Crème on the face and the body, it’s also a great way to cover varicose veins on the legs, which can sometimes occur with pregnancy.

For the acne breakouts that often come with pregnancy, cover blemishes with the Smart Cover Stick, and be sure to wash the excess oils from your skin before bed with a gentle cleanser like the Smart Cover Makeup Remover & Cleanser.

The inconveniences and cosmetic hurdles that can come with pregnancy may be temporary, but the joys of parenthood are forever. To get you through the good, the bad, and the beautiful, you always have Smart Cover!

 

Smart Cover & Sunscreen: A Beautiful Team!

It’s late spring, and we are all so ready to enjoy the sunshine! It’s time for barbecues, playing in the park with the kids, and maybe your first beach outing of the season. But you know better than to soak up any of those sweet rays without first applying a layer or two of sunblock… right?

If you’re a Smart Cover lover, then one or more of our products is a probably a part of your daily routine. Whether you never leave the house without using the Smart Cover Stick to hide your under-eye circles, or you’re a devotee of our amazing Concealing Crème, your beauty regimen wouldn’t be complete without Smart Cover.

But protecting your skin from the sun needs to be just as much a part of your routine. Our customers often ask us if Smart Cover products contain SPF. While the density of the pigments used does have some protective properties, SPF evaluations have not been done on our products. Therefore, we recommend you apply a sunscreen first, and then apply your favorite Smart Cover makeup.

Fortunately, there are a number of sunscreen products on the market now that will provide you with the sun protection you need, without compromising your makeup or clogging up your pores. It’s best to try a few brands on your own, to see what works best for your unique skin type.

For example, for a sunscreen that hydrates without being overly greasy, perhaps try something infused with argan oil. Its high Vitamin E and fatty content makes it a natural skin softener. If you have sensitive skin, look for a sunscreen that does not contain paraben, sulphates, or artificial fragrances.

Most importantly, be sure that any sunscreen you choose has “broad spectrum UV coverage” on the label and aim for SPF 30 and higher. Treat daily sunscreen application as an essential step in your ongoing quest to be your best, healthiest self!

The Smart Money’s on You

Bargains are not just for those of us with modest incomes. In fact, research has indicated that many wealthy people get that way (and stay that way!) by seeking out the best deals. As David Anderson and Jessica Orwig report for Business Insider, rich people spend modestly, and when they do make a purchase, it’s a preplanned and carefully considered decision.

You may not be a millionaire, but that doesn’t mean you can’t adopt some of their smart habits! If you’re like most women, you use concealers on a daily basis to cover minor skin flaws or to even out your skin tone. You know what works for you in terms of shade and consistency. So why not pay half as much for twice the convenience? With the Smart Plan, you get your favorite Smart Cover products shipped to you automatically, for half the regular cost!

There are other ways we “normal folk” can emulate the rich, and it’s easier than you think.  Self-help icon and financial guru Tony Robbins asserts that even someone who is living paycheck to paycheck can afford to pay themselves. If the government imposes a tax on you, argues Robbins, you find a way to pay it. He suggests taxing yourself and finding creative ways to spend less in the present, in order to save for the future.

Robbins states that you don’t have to start off with a lot of money in order to accumulate wealth: “In reality, a small amount of money consistently set aside will provide a greater ability to achieve financial freedom.”

With the Smart Plan, you save 50% on products you consistently purchase anyway, and if you want to make any changes to your plan, a live Smart Cover representative is just a phone call away. There’s no better time than right now to make a change for the better, and start planning for a beautiful future!

Spring Cleaning Is Good for the Soul!

We all know that spring signifies new beginnings. If you get a special thrill from filling plastic bags with clothing to donate, and seeing all that freed up closet space, you’re not alone!

Paige Fowler, a writer for Shape.com, cites multiple studies concluding that having a decluttered space results in better mental and physical health. According to Fowler, people who live and work in an organized space eat better, work out more consistently, and are happier overall. Perhaps the most famous proponent of this theory is the author Marie Konti, who literally wrote the book on the subject.

The most well-known and oft-quoted tenet from her best-selling book, The Life-Changing Magic of Tidying Up, is to get rid of any items that no longer “spark joy.” Literally pick up an article of clothing or knick-knack and if you don’t feel that joyful spark, let it go.

Of course, when it comes to makeup, cleaning out your cosmetics bag is not just a good idea for your spiritual well-being. It’s also crucial to your physical health that you periodically replace certain items, especially mascara and eyeliner. Any cosmetic items that are used on or around the eyes should be replaced every three months, minimum.

Lip products are typically good up to around six months, and foundation is usually good for about one year. Powder has a longer shelf life, normally lasting about two years, provided you keep your products in a cool, dry place.

If it’s been awhile since you replaced some of the items in your cosmetics bag, why not give yourself the gift of a fresh start? Try Smart Cover’s Hollywood Makeup Artist Kit. It contains concealer, color corrector, makeup primer, bronzer, finishing powder, Smart Cover Sticks, brushes, and cleanser. With the right tools at your disposal, this will  be your most beautiful spring yet!

Why Are My Lips So Chapped?

Frigid temperatures and dry winter air can indeed wreak havoc on your lips, but what if it’s not all winter’s fault? If the leaves are back on the trees, you’re back in a light jacket, and your lips are still chapped, there might be something more serious going on.

Though it should be second nature to drink lots of water, too many of us fail at this basic act of self-care. If you’re not hydrating your body sufficiently, you will see the effects, which can include dry, cracked lips. So make sure you’re getting all the water your body craves, at least six glasses a day, according to most experts.

Sun damage can also cause chapped lips, because the delicate skin on your lips is especially vulnerable, yet often neglected, when it comes to sun protection. Be sure to use a lip balm that contains SPF before you head outside, even when it’s overcast. Remember: your lips are skin too!

It may sound counterintuitive, but licking your lips too much can also cause chapping. Even if this is your signature flirty move, you’re compromising your kisser! Remember, saliva contains chemicals meant to help break down food, so imagine what it’s doing to your lips over time.

Bustle.com writer Jessica Willingham warns that chapped lips can sometimes be a sign of an allergic reaction, or worse. Read the ingredients carefully when trying a new product to ensure that you don’t subject yourself to something your body can’t tolerate.

Smart Cover’s Tea Tree Oil Softening Stick gently softens and moisturizes your lips, and the ingredients are prominently listed right on our website.  When you’re taking care of yourself, drinking lots of water, eating nutritious foods, and protecting your lips from the elements, your lips will look healthy and luscious… and so will you!

Fine Lines Ain’t So Fine

There is a moment in virtually every person’s life, when his or her skin is the most flawless and magnificent that it will ever be. It is dewy and clear, with no visible pores, no acne, and no matter how harsh the lighting, no lines. It is glorious. Unfortunately, this usually occurs when you’re five years old… and then never again.

Puberty often brings an explosion of blemishes, blackheads, and other hormone-activated skin issues. You can’t appreciate the fact that your skin is wrinkle-free because you’re so preoccupied with the sudden onslaught of pimples and uncontrollably oily skin. Just when that whole situation starts to abate, other skin imperfections often begin to show themselves!

Typically, the first fine lines appear when you’re in your twenties or, if you’re lucky, early thirties. Beauty expert Shannon Boyce asserts that when you hit your twenties, “the skin responds to antioxidants less, making it more susceptible to damage caused by oxidative stressors. If that wasn’t enough, your skin also becomes drier. This is due to a leveling out of hormones…though you may still experience pimples and breakouts. Dry skin opens you up to fine lines around the eyes and mouth.”

Since dry skin makes you vulnerable to fine lines, be sure to use an oil-free moisturizer with SPF 30 during the day, and a moisturizer with antioxidants before bed. Of course, wash your face, but don’t over-wash, as that can be too drying for your skin.

Try washing your face with Smart Cover Makeup Remover and Cleanser before bed. Then apply the Vitamin Beauty Stick anywhere that fine lines can appear: around your eyes, mouth, and even on and around your lips. For the fine lines that can’t be erased or prevented altogether, use Smart Cover’s Camouflage Crème. We can’t make you five years old again, but we can help you recapture that flawless, youthful finish!

 

Spring into Action with These Fun Makeup Trends!

There are some universal truths when it comes to beauty: eyes should be alluring, lips should be kissable, skin should be clear and appear pore-free. However, there are certain trends that become popular from one year to the next, and even from one season to the next. It’s always fun to ring in a new season by experimenting with fresh makeup styles.

For spring of 2018, there are a few standout trends that will work on just about anybody! The cat-eye is a perennial favorite, but for this spring, there’s a new take on this classic look that makes it even more daring. As Ruby Buddemeyer writes for Marie Claire, “Rather than the sloping wings of a usual cat-eye, this spring’s revival is all about sharp angles in matte-black shades.”

Cheeks will have the rosy flush of new love, very appropriate for springtime, which is all about new beginnings. Instead of contouring your cheekbones within an inch of your life, or highlighting with a glittery blush, try a more natural look. Apply a soft pink to your cheeks, lips and the tip of your nose. Smart Cover’s Two-in-One Glow Stick is perfect in this capacity, and it goes on smoothly so you’ll get this sweet look in just a few seconds. Yes, the Glow Stick works just as well on cheeks and nose as it does on the lips!

For those of you who are sick of applying false eyelashes, Cosmopolitan beauty writer Victoria Jowett has good news for you! Subtle eyelashes— as in, just apply a quick coat or two of mascara and you’re done—are in this season! Shiny, juicy, super-glossy lips are another trend that’s easy to try. Try Smart Cover’s lip products to make your lips irresistibly kissable and ready to take on the spring!

Men and Smart Cover

When you hear the word “cosmetic,” you tend to think of makeup, of course, and women wanting to look their very best. Indeed, women in the United States and across the globe love Smart Cover Cosmetics because of our signature products, like the Concealing Crème, and our popular kits, like the Hollywood Makeup Artist kit. If you’re a “girly girl,” you can have a great time experimenting with our diverse product line.

But Smart Cover Cosmetics has a deeper mission than that. As pioneers of the camouflage cosmetics industry, Flori and I have sought to help people with serious skin issues face the world with a renewed sense of confidence and well being. For chronic acne sufferers, people with melasma, vitiligo, psoriasis, port wine birthmarks, and other skin afflictions, ordinary makeup was virtually useless.

And the reality is, it’s not just women who deal with the self-consciousness that can accompany having a prominent scar or skin discoloration. For a man with vitiligo, for example, the syndrome is compounded by the societal expectation that a man shouldn’t care how he looks, and certainly shouldn’t be buying any kind of cosmetic product. This, of course, is nonsense, and Smart Cover is proud to have a client base of men whose outlooks have been transformed by finally having a product that provides complete coverage of their skin issues (when they want to  cover it), with a simple application process and a product that won’t come off at inopportune times.

If you’re a man hiding a scar or a large birthmark, you can apply the Perfect Touch Camouflage Creme or Smart Cover Concealing Crème, and rest assured that going for a swim won’t wash off the product. Smart Cover stays on until you’re ready to take it off. It’s another instrument in your toolbox to help you face the world head-on!