Smart Cover Brings You Fun Summer Makeup Trends!

If you’re looking to change things up now that the weather’s warm and spirits are high, you might enjoy some of this year’s fun summer makeup trends. The 2019 spring/summer runways were all about tiny hints of experimentation paired with otherwise classic looks. Think bare-looking skin with just a little shine, accentuated with a bold lip color.

Some fun lip looks for this summer include orange and bright magenta, to make you look like a gorgeous wildflower. If subtle is more your speed, nudes with a touch of brown and pink are trending now too. Try Smart Cover’s Two-in-One Glowstick if you like just a touch of rosy color and shine on your cheeks and lips.

To achieve the “foundation-free” look that’s hot this year, the Smart Cover Stick will hide dark under-eye circles and other facial imperfections, while our Perfect Touch Camouflage Crème gives you a flawless finish. Smart Cover’s Compact Finishing Powder will make you look cool and smooth no matter how hot it gets.

Fun Summer Makeup Trends

“After a long absence, ‘90s nostalgia paired with wanderlust have inspired makeup artists to pull the bronzer out of the back of the drawer, and use it liberally on the runways,” proclaims beauty writer Maya Adivi. Smart Cover’s Believable Bronzer can help you achieve this look if you’re feeling daring. If you like your bronzer understated, apply gently with a big, soft brush to add a little extra definition to your natural features. Believable Bronzer is also a great way to give yourself a sun-kissed look without worrying about dangerous UV rays.

Memorial Day is just a couple of weeks away and before you know it, summer will be here. You can count on Smart Cover to help you navigate this year’s fun summer makeup trends. We help you make beautiful look easy!

Smart Cover Celebrates Mothers!

Some moms know how to whip up a four-course meal and make it look easy. Others would rather order a pizza and spend the evening playing board games with the family. And then there are those special people who come into your life and treat you like their own when you most need it, even if you’re not technically related. There’s no one way to be a mom, so Smart Cover celebrates mothers of all kinds this Mother’s Day.

The definitions of motherhood range from the literal (the primary female parent who raised you), to the humorous. Blogger Annie Reneau jokingly writes that one aspect of being a mom is “[u]nderstanding why sleep deprivation is used as torture.”

Most parents can agree that your sleep habits take a hit when kids come along. For the sleep-deprived moms in your life, the Smart Cover Stick is the perfect way to cover dark eye circles and other skin imperfections on the face. It rolls on in seconds, which is crucial when your day is jam-packed with parenting activities.

Smart Cover Celebrates Mothers

Maybe you know one of those moms who always manages to look flawless no matter what the situation. Sure, she might just wake up looking that way but she probably has a little help. Smart Cover’s Deluxe 10 Piece Starter Kit has all the tools you need to look effortlessly beautiful, whether you’re handing out orange slices at a soccer game or enjoying a date night without the kids! It comes with our signature concealers, plus primer, color corrector and the Vitamin Beauty Stick.

Huffington Post contributor Jessica James describes motherhood as “a love that grows continually, a love that always wants more and better.” This Sunday, Smart Cover celebrates mothers by inviting you to celebrate yourself! Happy Mother’s Day!

Smart Cover’s Tips for Hiding Allergy Symptoms

 

If every sniff of a fragrant spring flower leads to a flurry of sneezes, it must be allergy season. For many of us, allergies are the price we pay for trading in winter weather for spring. Feeling allergic is bad enough but you don’t need to look the part! With that in mind, Smart Cover has some suggestions for hiding allergy symptoms with makeup.

If you’re noticing some puffiness caused by allergies, beauty writer Marissa Gold suggests that before you apply any makeup, you dip your face in a bowl of ice-cold water. This will reduce inflammation the old-fashioned way. If that feels a little too extreme—or chilly—for you, Gold also advises that you experiment with contouring. “Sweep bronzer under your cheekbones, down each side of your nose, and on the outer edges of your forehead to give the illusion of less puffiness.” Smart Cover’s Believable Bronzer is perfect for this.

Hiding Allergy Symptoms Is Easier Than You Think!

Use waterproof mascara to ensure that a teary allergy attack doesn’t lead to smudged eyes. Allure‘s Marci Robin  writes, “There are countless waterproof eyeliners in both pencil and liquid formats, and with so many mascaras available in both regular and waterproof formulas, consider keeping a back-up waterproof version of your favorite.”

One of the most important elements of hiding allergy symptoms is reducing the appearance of redness, especially around the nose. Smart Cover Camouflage Crème makes this easy. Allergies can also cause burst capillaries around the nose and dark circles under the eyes. If this is an issue for you, try the Smart Cover Stick. It takes seconds to apply, and since it’s the size of a lipstick, you can bring it everywhere if you need a touch-up.

Smart Cover is here for you when you need help hiding allergy symptoms, or you just want to look your most beautiful now that spring has sprung!

 

 

Diane Keaton’s New Movie Poms Will Make Mature Women Cheer!

Women in their 50’s and 60’s are vibrant, active and living life to the fullest. Mature women prove every day that it’s never too late to fall in love, go back to school, or take up a new hobby. According to Diane Keaton’s new movie Poms, it’s never too late to become a cheerleader either!

Diane Keaton became an icon of romantic comedy when she won the Best Actress Oscar in 1977 for the title role in Annie Hall. Keaton is as beautiful as she is talented, and in an industry that often penalizes people (especially women) for the high crime of getting older, she has defiantly aged gracefully. In her newest film, Keaton proves yet again that life doesn’t come to a standstill after middle age.

In Diane Keaton’s New Movie Poms, Mature Women Just Want to Have Fun!

According to IMDB.com, “Poms is a comedy about a group of women who form a cheer leading squad at their retirement community, proving that you’re never too old to ‘bring it!’” It follows in the tradition of movies such as Calendar Girls, which was based on a real-life group of mature women in Yorkshire, England who posed for a sexy calendar to raise money for cancer research.

As one of the characters of that film so beautifully put it, “The flowers of Yorkshire are like the women of Yorkshire. Every stage of their growth has its own beauty, but the last phase is always the most glorious.”

Smart Cover is delighted to be there for every phase of your beauty with our signature concealers and award-winning makeup kits. Whether you’re a tween just starting to get a feel for makeup, or a fun-loving mature woman like the characters in Diane Keaton’s new movie Poms, we think you’re glorious!

April Is Stress Awareness Month

There is no more important beauty tool than self-care. If you’ve been rushing from one obligation to another without taking a moment for yourself, Smart Cover invites you to STOP! April is Stress Awareness Month and it’s time for you to take care of you.

You know that eating right and getting eight quality hours of sleep is vital to your health. But it’s just as critical for you to take a little time each day to decompress, even if it’s just for five or ten minutes. Experts tout the benefits of meditation for stress reduction.

According to ewellnessmag.com, “This practice of inward-focused thought and deep breathing has been shown to reduce heart disease risk factors such as high blood pressure. Meditation’s close relatives, yoga and prayer, can also relax the mind and body.”

Stress Awareness Month

If that’s not your style, there are plenty of other ways to de-stress. Daily exercise, even if it’s just a twenty-minute walk, causes the release of endorphins, also known as the “happy chemicals!” Most of us are guilty of spending too much time staring at our phones, but unplugging is a great way to relax.

Take a break from your newsfeed and let yourself just breathe. “Although the link between stress and heart disease isn’t clear, chronic stress may cause some people to drink too much alcohol which can increase your blood pressure and may damage the artery walls,” warn the experts at Heart.org. Other stress-induced behaviors that can increase your risk for heart disease include smoking and poor eating habits.

Not sleeping enough? Hide dark eye circles with the Smart Cover Stick. Want to cover fine lines and wrinkles caused by too much worrying? We’ve got Smart Cover Camouflage Crème. We can help you look great… and reducing stress will help you feel great inside and out.

More Mature Women Are Getting Tattoos

It may surprise you to learn that more mature women are getting tattoos these days than ever before! There are plenty of stereotypes associated with being a woman “of a certain age.” If you’re over 60 it’s assumed that you’re more interested in shopping for twinsets and sensible loafers than thinking about tattoos. Even women over 50 are not a group you generally associate with body art.

However, mature women are nothing if not full of surprises. As Mary Owen reports, “About 13 percent of Baby Boomers have tattoos, which is an approximately $1.65 million industry.” To be sure, tattoos have made their way from the fringes of society to the mainstream in the last twenty or thirty years.

Even so, body art is still primarily considered a province of the young, not so much for baby boomers. Sixtyandme.com founder Margaret Manning begs to differ: “We are individuals who grew up in the 60’s where individualism and self-expression were a passion and way of life.”

More Mature Women Are Getting Tattoos

If you’re over 60 and you’ve always wanted a tattoo, go for it! As writer and body art enthusiast Jayme Kinsey points out, you’re old enough to know what you want and capable of making your own decisions. One of the pleasures of being mature is the freedom to pursue your version of happiness.

When you feel like covering up your tattoo, whether for a professional occasion or just to avoid questions from the grandkids, Smart Cover Concealing Crème will do the trick. It’s waterproof, so no one will see your tattoo even if you spend the day splashing around in the pool. This is your time to enjoy your life, and Smart Cover can help you enjoy it your way!

Smart Cover and How to Deal with Age Spots

If you have a fair to medium complexion and you’re over 40, you’ve probably had to deal with age spots, according to Healthline.com. Also known as sun spots, senile lentigo, solar lentigines—or worst of all, liver spots—age spots are often the result of too much exposure to ultraviolet rays. This can occur if you spend a lot of time outside without protecting yourself from the sun, or if you’re a tanning bed enthusiast.

The best way to deal with age spots is to prevent them, of course. Whether your complexion is fair, medium or deep, ultra-violet rays can be harmful. Never go out in the sun without applying SPF 30. Also, remember that wide-brimmed hats are your friends! Generally, age spots are not dangerous or painful, but always show your doctor anything new that appears on your skin during your annual checkup.

How to Deal with Age Spots

Mayoclinic.org offers several potential solutions if you are determined to get rid of your age spots, though results often vary. There are lightening creams available by prescription. These may make your skin even more vulnerable to harmful UV rays.

“Laser and intense pulsed light therapies destroy melanin-producing cells (melanocytes) without damaging the skin’s surface,” but this requires at least two or three sessions and it’s not cheap. Other treatments include chemical peels, dermabrasion, and even cryotherapy.

If you aren’t ready for the hassle and expense of more drastic options, Smart Cover can help you deal with age spots in seconds! Use the Smart Cover Stick for a quick, convenient way to hide facial flaws. And Smart Cover Concealing Crème will cover all kinds of skin issues, including age spots, on your face and body. With Smart Cover, you can stop thinking about your imperfections and start appreciating how perfect you really are!

Laughter Turns Back the Clock!

 

Skincare is important, but laughter turns back the clock like no wrinkle cream ever could! Here at Smart Cover Cosmetics, we believe in beauty at any age. Experience and grace only add to a woman’s appeal, and a woman who doesn’t take herself too seriously is all the more attractive.

According to Mayoclinic.org, “Research shows laughter provides a good physical workout, generates mental relaxation, lowers blood pressure and pain, and even improves immunity.” You know that when you look good, you feel good, but the reverse is also true! It feels good to laugh, and when you feel good, you look good.

Science writer Jennifer Welsh asserts that, according to recent studies, “the long series of exhalations that accompany true laughter cause physical exhaustion of the abdominal muscles and, in turn, trigger endorphin release.” This release of endorphins has the effect of mitigating pain.

Laughter Turns Back the Clock

We all encounter setbacks in life. If you’re a mature woman, you’ve undoubtedly seen your share of ups and downs. It turns out that how we respond to life’s challenges can impact our happiness levels, and even how fast we age! The ability to laugh at ourselves, even in an embarrassing moment liking tripping and falling down in front of a crowd, is an indicator of resilience. NBC News contributor Vivian Manning-Schaffel adds that “the stress experienced by less resilient people produces chemicals in the body that cause inflammation. Chronic inflammation can lead to a variety of illnesses, including diabetes, cardiovascular disease, arthritis, cancer, dementia and depression.”

You’ve got your Smart Cover Concealing Crème to cover age spots and varicose veins, and your Smart Cover Camouflage Crème to hide fine lines and other facial flaws. Maybe you should meet your funniest friend over coffee or cocktails and let laughter work its magic!

Top 5 Makeup Don’ts for Mature Women

If you’re like a lot of American women, you started wearing makeup in your teenage years. Maybe you had to cover up some adolescent acne, but back then wrinkles and sagging skin were not a problem. The rules change as you get older, so we want to share the top 5 makeup don’ts for mature women.

Don’t over-line your eyes.

Use a soft, gliding pencil.  Makeup expert Ariane Poole told writer Margaret Manning that older women shouldn’t follow the lash line all the way down to the outside of the eye. “You shouldn’t keep on going down, like you used to do, because now your eyes go down naturally. Instead, just stop slightly short of the end of your lashes. When you open your eyes, you’ll see it doesn’t look weird, but very nice, and it kind of uplifts your eyes.”

Don’t apply a continuous streak of blush from lips to ears.

It will just give you a hollowed-out look that will age you instantly. “Swirl blush ever so slightly higher on the apples,” recommends Blake Bakkila from Goodhousekeeping.com.

Don’t skip the primer!

The older you get, the more important it is to prime your skin before applying foundation. This not only helps your makeup stay on longer, it keeps it from sinking into fine lines and making you look older than you are. Use Smart Cover Moisture Primer Lotion before your concealer.

Don’t wear eyeshadows that wash out your complexion.

If you’re very fair, try cool pinks. If you have a deep skin tone, vibrant colors will bring out your natural beauty.

Don’t ignore your eyelashes.

Curling your eyelashes takes about fifteen seconds and instantly makes your eyes look more alert and youthful.

These makeup don’ts for mature women wouldn’t be complete without one more little reminder: don’t forget your Smart Cover!

Mature Women Look Younger Than Ever!

Being sixty-something is no longer synonymous with “old.” If you don’t believe us, just go ask Kim Basinger, who is still breathtaking at 66 years of age. So why do mature women look younger than ever?

In 1960, the average American life expectancy was 69 years. Today, the number is closer to 79 years. People are living longer, healthier lives. It makes sense that we would look better too! 30 may be the new 20, but according to Katie Delach, 60 is the new 40.

“Healthier living through more active lifestyles, better nutrition and a more in-depth understanding of how our bodies work and age has extended the average lifespan,” writes Delach. She also notes that a more open dialogue about menopause and other health issues that arise in one’s later years is empowering women to feel attractive and engaged with life well beyond middle age.

Smart Cover Reveals Why Mature Women Look Younger Than Ever

Previous generations didn’t have the skincare regimens that most of us take for granted now. Your grandmother probably washed her skin with bar soap and maybe removed her makeup with cold cream. Today, we have a lot more information about how to take care of our skin well into our 60’s and 70’s.

The American Academy of Dermatology (AAD)advises you to stop using that bar soap. Try Smart Cover’s Makeup Remover and Cleanser to thoroughly wash your skin without stripping away its moisture. AAD also suggest shorter showers and gently patting the skin dry instead of rubbing it with a towel.

Your makeup routine needs to mature with you, too. After your moisturizer, use Smart Cover Moisture Primer Lotion and then Smart Cover Camouflage Crème. Jennifer Warner of Web MD has one last helpful hint: Smiling is “Mother Nature’s way of giving you a youthful appearance.” Think happy thoughts and let the world see how beautiful you are!