Mature Women Look Younger Than Ever!

Being sixty-something is no longer synonymous with “old.” If you don’t believe us, just go ask Kim Basinger, who is still breathtaking at 66 years of age. So why do mature women look younger than ever?

In 1960, the average American life expectancy was 69 years. Today, the number is closer to 79 years. People are living longer, healthier lives. It makes sense that we would look better too! 30 may be the new 20, but according to Katie Delach, 60 is the new 40.

“Healthier living through more active lifestyles, better nutrition and a more in-depth understanding of how our bodies work and age has extended the average lifespan,” writes Delach. She also notes that a more open dialogue about menopause and other health issues that arise in one’s later years is empowering women to feel attractive and engaged with life well beyond middle age.

Smart Cover Reveals Why Mature Women Look Younger Than Ever

Previous generations didn’t have the skincare regimens that most of us take for granted now. Your grandmother probably washed her skin with bar soap and maybe removed her makeup with cold cream. Today, we have a lot more information about how to take care of our skin well into our 60’s and 70’s.

The American Academy of Dermatology (AAD)advises you to stop using that bar soap. Try Smart Cover’s Makeup Remover and Cleanser to thoroughly wash your skin without stripping away its moisture. AAD also suggest shorter showers and gently patting the skin dry instead of rubbing it with a towel.

Your makeup routine needs to mature with you, too. After your moisturizer, use Smart Cover Moisture Primer Lotion and then Smart Cover Camouflage Crème. Jennifer Warner of Web MD has one last helpful hint: Smiling is “Mother Nature’s way of giving you a youthful appearance.” Think happy thoughts and let the world see how beautiful you are!

The Number One Health Risk for Women over 60

If you’re aged 60 or older, it probably still catches you by surprise when you’re reminded of your age. Even if you feel fantastic, you should be aware of the top health risk for women over 60, so you can stay strong and healthy for many years to come.

Smart Cover is a longtime champion of mature women, with cosmetics that help you look and feel your best at any age. Our Camouflage Crème goes on smooth and creamy even on older skin, and our signature Concealing Crème hides all kinds of skin imperfections, including age spots. But it doesn’t matter how beautiful you look if you aren’t knowledgeable about potential health dangers.

Heart disease is the number one health risk for women over 60. Women are far more vulnerable to heart disease than they realize, especially into middle age and beyond. Rosie O’Donnell learned this lesson firsthand back in 2012, when she was only 50 years old. In her comedy special, “A Heartfelt Standup,” she offered a mnemonic for recognizing the sometimes-sneaky symptoms of a heart attack: HEPPP.

The Number One Health Risk for Women Over 60

According to O’Donnell, the acronym stands for: Heat, Exhaustion, Pale, Pain and Puke. It may seem a little crude, but women often don’t have the same symptoms of cardiac arrest that men do, and if this helps you to remember and recognize the signs, then it’s done its job!

Healthywomen.org notes, “High blood pressure and high cholesterol can lead to heart attacks and strokes, so having your blood pressure and cholesterol checked regularly is essential.”

Women are often more susceptible to developing health problems, points out Aginginplace.org,  “simply for the fact that they, generally, live longer than men do.” Make the most of your time and take care of yourself, so that your life is not just long, but healthy.

Tips for Women over 60 Dating Online

When you think of online dating and finding romance on social media, you probably picture millennials in their 20’s and 30’s. After all, they are the internet generation in their dating prime. But there are more and more women over 60 dating online. Smart Cover has some hints to help you make the most of this brave new world.

Writer Margaret Manning, a sixty-something woman herself, suggests the website Meetup.com . “You can join groups for everything you can possibly imagine including hiking, art, photography, travel or dining out. They also have events for men and women our age and can be a great opportunity to meet new people.”

Shani Jay, writing for the dating website Zoosk.com, reminds women over 60 dating online that nowadays “everyone is on some kind of online dating platform or app, whether they’re 18 or in their seventies… it’s one of the best ways to meet someone who’s looking for a serious relationship.”

Smart Cover’s Tips for Women over 60 Dating Online

The first step to creating an online dating presence is posting a beautiful picture of yourself, but no posting old photos that no longer look like you! We suggest you have a friend take a new photo of you. When you’re applying your makeup, think about putting the very best version of yourself out there.

Use the Smart Cover Stick to hide dark circles under your eyes so you look fresh and vibrant. Smart Cover Camouflage Crème is perfect for mature skin. It will conceal fine lines and other facial flaws while leaving your skin looking smooth and creamy.

Keep your eye makeup subtle, carefully adding eyeliner close to your lash line and smudging it slightly for effect. Curl your lashes, add mascara and your favorite lipstick. The most important accessory for women over 60 dating online? A genuine smile! Have a good time with it!

Smart Cover Explains Why Crying Is Good for You

If you’re the kind of person who gets teary-eyed while watching a romantic movie, or even an especially moving dog food commercial, we have good news. Crying is good for you! According to Dr. Neel Burton, “Crying activates both the arousing sympathetic nervous system and the sedating parasympathetic nervous system.”  That second one is the reason you probably associate crying with a calming sense of release.

Why Crying is Good for You, Body and Soul

It’s no coincidence that we instinctively cry when we’re hurting. Crying releases soothing chemicals like oxytocin, which help to dull pain and lift your mood. As Healthline.com explains, the act of sobbing “can help regulate and even lower the temperature of your brain.” This is because you’re sucking in bursts of cool air when you sob and our bodies like a cool brain better than a warm brain.

Emotional crying is different than shedding “reflex tears” like you would if you got something in your eye. When you cry emotional tears, it actually removes toxins from your body, like the stress hormone cortisol. You may have heard of cortisol, because it’s known for causing weight gain. Crying also helps to keep your blood pressure low, which reduces your risk of heart disease.  If you’re prone to stress-induced acne breakouts, having a good cry every now and then can even help improve your complexion.

If you’re concerned about the blotchy skin and swollen eyes that can follow a nice sob-fest, Smart Cover can help! Use the Smart Cover Stick around the eyes to hide redness and puffiness. Then apply some Camouflage Crème and add a little Compact Finishing Powder for a flawless finish. No one has to know you’ve been crying if you don’t want them to. But as health writer Marlo Sollitto points out, crying is “highly evolved behavior,” so be proud and cry out loud!

Smart Cover Presents 2019’s Hottest Spring Color Trends!

It may seem a little soon to be thinking about spring color trends, but the flowers can’t bloom fast enough as far as we’re concerned! Punxsutawney Phil, the world-famous groundhog, did not see his shadow this year, and we all know that means an early spring.  So what are the hottest spring color trends for 2019?

Fashion blogger Maya Adivi has proclaimed that the color of the season is… yellow! “Yellow is a cheery, unisex color,” observes Adivi, “So it was a pleasure to have it warm up the sometimes cold spring/ summer runways.”

There are different shades of yellow that work for different skin tones. According to ET Online’s Amy Lee, finding the right yellow for your complexion is the key to making this cheery hue bring out your beauty. If you’re very fair, avoid pastels and stick to jewel tones and mustard yellows.

If you’re more olive, with yellowish or greenish undertones in your skin, try a warm honey shade. Writes Lee, “Ladies with deep skin tones like Lupita Nyong’o can pretty much rock any shade in the yellow spectrum.”

Which of the Spring Color Trends Is Your Favorite?

If yellow is not your style, plenty of other options lit up the runways for spring. Pink Peacock, Princess Blue and Living Coral were just a few of the standouts. After a drab winter under gray skies, you’ll look like a walking drop of sunshine in these gorgeous spring colors.

Let Smart Cover help you make the most of the spring color trends. Our Concealing Crème hides whatever skin concerns you feel like covering on the face and body, from tattoos to varicose veins and port-wine birthmarks, so you can wear a new spring dress with utter confidence. The first day of spring is on Wednesday, March 20th. Get ready for the happy!

Celebrate Valentine’s Day with Smart Cover!

There is no right or wrong way to celebrate Valentine’s Day. In fact, some playful singletons choose instead to throw Anti-Valentine’s Day parties! Eschewing the time-honored chocolates, flowers and romance associated with the 14th of February, they instead celebrate platonic friendship, independence and snarky fun.

Though it may seem bitter or needlessly gloomy in spirit, writer Amy Sowder offers another perspective on the Anti-Valentine’s Day trend. “Like a divorce party, this is a healthy, yet not-so-healthy-it’s-lame, way to celebrate your loss or lack of romantic love.” Anti-Valentine’s Day has become so popular that urban hubs like New York City now offer a number of special events geared specifically to singles and Anti-Valentine’s Day revelers.

Celebrate Valentine’s Day Your Way!

If you’re more of a traditionalist, don’t worry. It’s still cool to celebrate Valentine’s Day the old-fashioned way! Detractors often talk about the commercialism around Valentine’s Day, and it is a billion-dollar industry, but you don’t have to spend big bucks to show your love.

A quiet meal at home, a bouquet of flowers plucked from your backyard garden, and a handwritten note can be a lot more powerful than a dozen overpriced roses and an expensive dinner in a crowded restaurant. Don’t be afraid to be creative. Your significant other will love you for it!

It feels good to look good whether you’re satisfied and single or pleasantly partnered. This year, Smart Cover invites you to celebrate Valentine’s Day by giving yourself a gift! The Deluxe 10 Piece Starter Kit comes with Concealing Crème, the Smart Cover Stick, the Two-in-One Glowstick and other items to hide your flaws and bring out your beauty. Valentine’s Day often focuses on our love for others, romantic and otherwise. But as a wise person once said, loving yourself is “the greatest love of all!”

Get Ready for Super Bowl Sunday with Smart Cover!

Are you ready for Super Bowl Sunday? You’ve got a large flat-screen TV, a jersey so your team will feel you rooting for them from home, and enough snacks to feed, well, a football team. You might think you’re ready for the big game but what about your makeup game?

Smart Cover Has Just What You Need to Get Ready for Super Bowl Sunday!

Sure, it’s a casual vibe but it’s still a social occasion and you want to look great without trying too hard. Give those stiff jeans a rest and look comfortably chic with a cute pair of sweatpants.  As fashion blogger Sarah Barnes notes, “These loose-fitting casual staples have come a long way since gym class, making them totally appropriate to sport out and about.”

This is also the perfect opportunity to sport—er, no pun intended– your no-makeup makeup look. As Rio Viera-Newton writes for newyorkmag.com, this look is ideal for days “when you just want to look pretty and fresh without it being obvious that you’ve spent an hour on your makeup.”

Here’s how to be ready for Super Bowl Sunday in a few easy steps! After moisturizing, apply Smart Cover’s Moisture Primer Lotion so your makeup will look its best and stay put all day long. Use the Smart Cover Stick under your eyes to hide dark eye circles. It also covers blemishes and other facial flaws in seconds.

Smart Cover Camouflage Crème will give your face a smooth, creamy finish and the Two-in-One Glow Stick will give your lips and cheeks just the right hint of color and shine. If you feel naked without eyeliner, a simple cat-eye with liquid liner will bring out your eyes without being too over-the-top. Curl your eyelashes, swipe on some mascara and you’ll look like a naturally beautiful sports fan!

Top 5 Ways to Love Your Winter Skin

We’re a third of the way through winter and your skin may be feeling the effects. Here are Smart Cover’s top 5 ways to love your winter skin!

Too much hot water is drying to the skin, so beware those long, hot showers. What is great for your skin, however, is steam! It opens up your pores and boosts circulation. You can buy at-home facial sauna systems for under 30 dollars, or you can make your own for free. Just lean over a bowl of hot water for 15 minutes, with your face about a foot away from the bowl. Pat your face dry and moisturize.

The sun shines all year round, even if it doesn’t quite feel like it. That means you can’t slack off on applying sunblock every day. Use a moisturizer during the day that contains SPF 15 or more, and don’t forget your sunglasses when you go outside!

Love Your Winter Skin

There’s never a good time to fall asleep wearing makeup and winter is no exception. Use Smart Cover’s Makeup Remover and Cleanser to take off all your makeup without over-drying your skin.

After you wash your face, apply a moisturizer with antioxidants before bed. Antioxidants fight free radicals and help keep your skin looking young. Makeup.com explains: “Free radicals can damage the skin by trying to grab an extra electron from atoms in the skin. When atoms are taken away from molecules in the skin, it causes damage to our skin’s DNA that can speed along skin aging.”

Your skin tends to be dry in the winter, making it easier for foundation to seep into the cracks and instantly age you. Applying Smart Cover’s Moisture Primer Lotion before your concealer will give your makeup a smooth, even surface to “stick to,” and it’ll last longer and look better.

Love your winter skin with these tips from Smart Cover and you’ll cruise right into spring!

How to Wear Makeup with Glasses, Smart Cover Style!

If you happen to be among the 65% of the population who wears corrective lenses, then we’ve got some tips for looking fabulous when you wear makeup with glasses. Contact lenses are great, but they’re not for everyone. And even if you do have contacts, some days you might just feel like wearing your glasses for a change. Here are five surefire ways to look gorgeous when you wear makeup with glasses.

Apply mascara to your top lashes but skip the bottom lashes. According to beauty writer Augusta Falletta, “The dark lashes on the bottom plus your frames can cast a shadow on an already dark part of your face, making you look tired.”

You may think you can skimp on the under-eye concealer when you have your glasses on, but actually the opposite is true! As Cosmo‘s Brooke Shunatona advises, “The lenses can actually magnify the circles and make them more obvious.” Try the Smart Cover Stick to hide veins and dark shadows under your eyes. It takes seconds to apply, rolling on just like lipstick.

Look Amazing When You Wear Makeup with Glasses!

Eye shadow can be a little too overwhelming when you wear glasses, so instead accentuate your eyes with eyeliner.

Go for a bold lip, like matte red or a deep, rich burgundy. You want your eye makeup to be a little bit more understated when you’re wearing glasses, but don’t be afraid to make your lips stand out!

Keeping your blemishes and other skin imperfections completely covered is key when you wear makeup with glasses. You want your stylish look—not your skin flaws—to capture everyone’s attention. Smart Cover Camouflage Crème will hide skin concerns, including the red dents on your nose that your glasses can sometimes cause. Keep your face shine-free with the Compact Finishing Powder and rock those specs!

Is Your Face in Good Shape?

It’s the start of another new year and gym memberships are currently surging. This is when everyone wants to start fresh and finally become the best version of themselves. They also may want to work off the holiday sweets they’ve been enjoying since Thanksgiving! Going to the gym will get your body in better shape, but is your face in good shape?

Sweets, cold weather and plain old neglect can wreak havoc on the skin. Sugar can destroy the elasticity in your skin and cause you to break out. Going from the drying heat of the indoors to the frigid air outside can dehydrate your skin, which can break down collagen and cause wrinkles. The long winter months can make some people feel tired, or even a little depressed, which can make you a little more careless about your skincare. 

Getting Your Face in Good Shape

Some people worry that running and other high-impact exercises will cause aging. In fact, a character on the hit show Ally McBeal had a unique solution to keeping her face in good shape. The character Elaine Vassal, played brilliantly by Jane Krakowski, invented a “face bra” to mitigate the effects of jogging on her face. It turns out that running and other kinds of cardiovascular exercise are actually good for your skin, because they boost circulation and immunity. In real life, the best way to keep your face in good shape is by following some simple skincare rules.

Take off your makeup every night! Smart Cover Makeup Remover and Cleanser takes everything off without over-drying your skin. Moisturize every day and remember that you need sun protection even in the winter. Smile as often as possible. It’ll help you to keep your face in good shape and you just might make some new friends!