Men and Smart Cover

When you hear the word “cosmetic,” you tend to think of makeup, of course, and women wanting to look their very best. Indeed, women in the United States and across the globe love Smart Cover Cosmetics because of our signature products, like the Concealing Crème, and our popular kits, like the Hollywood Makeup Artist kit. If you’re a “girly girl,” you can have a great time experimenting with our diverse product line.

But Smart Cover Cosmetics has a deeper mission than that. As pioneers of the camouflage cosmetics industry, Flori and I have sought to help people with serious skin issues face the world with a renewed sense of confidence and well being. For chronic acne sufferers, people with melasma, vitiligo, psoriasis, port wine birthmarks, and other skin afflictions, ordinary makeup was virtually useless.

And the reality is, it’s not just women who deal with the self-consciousness that can accompany having a prominent scar or skin discoloration. For a man with vitiligo, for example, the syndrome is compounded by the societal expectation that a man shouldn’t care how he looks, and certainly shouldn’t be buying any kind of cosmetic product. This, of course, is nonsense, and Smart Cover is proud to have a client base of men whose outlooks have been transformed by finally having a product that provides complete coverage of their skin issues (when they want to  cover it), with a simple application process and a product that won’t come off at inopportune times.

If you’re a man hiding a scar or a large birthmark, you can apply the Perfect Touch Camouflage Creme or Smart Cover Concealing Crème, and rest assured that going for a swim won’t wash off the product. Smart Cover stays on until you’re ready to take it off. It’s another instrument in your toolbox to help you face the world head-on!

What It Really Takes to Be “Naturally Pretty”

Comedian and actress Amy Schumer famously spoofed the cliché about men preferring women without makeup, until they actually see a woman without makeup! You know the old joke: it takes twenty minutes of makeup application to achieve the “natural” look. It’s the idea that what men actually want is a woman who magically wakes up looking perfect, no effort required, along the same lines of men wanting a woman who can inhale a cheeseburger and fries and still wear a size “0.”

This trope is unfair to both the women being held to these absurd expectations, and to the men who insist that they are more evolved than this cliché would suggest. In 2018, men and women are sharing responsibilities like childcare and housework, while contributing as equally as their respective incomes allow to their family finances. Furthermore, there are plenty of men who care about how they look as much as their female counterparts do.

If you happen to be someone who does not wake up looking flawless, it’s easier than ever to fake it. In less time than it takes to brush your teeth, you can hide dark eye circles and other skin imperfections with the Smart Cover Stick; and with Smart Cover’s Believable Bronzer, you can recreate the warm glow of an afternoon spent soaking up the sun.

Not even supermodels wake up looking perfect (usually), and it’s unhelpful to hold ourselves up to impossible standards. Yet, it’s equally important to give yourself permission to look how you want, whether it’s the glamorous look that can only be achieved with a complete “beauty toolbox” like Smart Cover’s Hollywood Makeup Artist Kit, or the more laidback “naturally pretty” look. Smart Cover can help you either way. No matter what, the most important thing to remember is that you are already perfect.

The Emotional Impact of Acne

Often dismissed as an adolescent rite of passage, acne is a virtually lifelong affliction for many adults. Some acne treatments are inexpensive and easily purchased from your local drugstores, like many popular topical solutions. However, those treatments only offer limited results, and even those results are short-term.

Some women find relief from prescribed birth control medication, which can regulate the hormones that cause acne. Isotretinoin, better known by the brand name Accutane, is sometimes prescribed to patients with severe acne, though it is contraindicated for women who may become pregnant, as it causes birth defects. Lesser side effects can include dryness of the skin, eyes and mucous membranes.

For those fortunate enough not to know the daily anguish of living with acne, it is easy to wonder why people would pay so much money and endure uncomfortable side effects just to get rid of “a few pimples.” However, the desire to be rid of acne, understandable in and of itself, is not a matter of simple vanity. Research has found that there is a direct correlation between acne and depression.

“Over the 15-year study period, the probability of developing major depression was 18.5 percent among patients with acne and 12 percent in those without,” according to Nicholas Bakalar of The New York Times. The risk for acne-related depression is at its highest within the first five years of diagnosis.

Many people are reluctant to give themselves permission to spend money on skincare and cosmetics, seeing it as a superficial indulgence. However, scientific research has concluded that there is a definitive link between one’s mental health and the health one’s skin. Noncomedogenic concealers, like Smart Cover Concealing Creme, and high-quality makeup removers that also cleanse and condition the skin, are not just a way to take care of your skin; they’re a way to take care of you.

You’re Getting Sleepy…

Most of us have smartphones that help us do all kinds of things, like navigate an unfamiliar drive, download and listen to new music whenever we like, take pictures and videos, and oh yes—make phone calls! Some of us have robot vacuums that clean the floors for us while a microwave makes us dinner and a digital video recorder tapes our favorite television shows for us to watch at our convenience.

It seems like, these days, virtually every aspect of our lives can be automated, outsourced to the latest electronic device. But when it comes to self-care, there are certain things that we just have to do for ourselves. One of those things is sleep. No matter how technologically savvy you may be, there’s no shortcut for proper rest.

According to the National Sleep Foundation, 75% of a complete night’s sleep consists of Non-Rapid Eye Movement, or NREM. This is the most restorative portion of the night. Blood supply to the muscles is increased, hormones that contribute to growth and development are released, and tissue repair takes place.

As Stephanie Jacob writes for WebMD, the increased blood flow to your skin that occurs during this stage of sleep is the key to a glowing complexion. The growth hormones that are released boost the creation of collagen, which reduces the appearance of wrinkles.

If you’re able to get your doctor-recommended seven to nine hours of sleep, you’ll notice the difference in your appearance within a few short weeks. Your skin will be brighter and clearer, your cheeks and lips will be rosier, and the circles under your eyes will be diminished. The Smart Cover Stick hides dark eye circles in seconds, and the Two-in-One Glow Stick will give your lips and cheeks a shimmery rosy glow… but your most important beauty tool will always be a good night’s sleep.

Summer Skin for the Win

Woman caring of her beautiful skin on the face standing near mirror in the bathroomThe rules for skincare vary with the changing seasons. Now that we’re in the thick of a hot and humid summer, you’re probably noticing that your skin is oilier than usual. This is because “heat increases sebum production,” according to Experts recommend using an alcohol-free toner in addition to your usual cleanser. Smart Cover’s Makeup Remover/Cleanser gently takes off all your makeup and thoroughly cleanses your skin without over-drying it.

Exfoliating your skin once or twice a week can also go a long way toward keeping your pores from getting overly enlarged with oil, plus ridding your skin of all those dead cells will leave you looking radiant. “AHAs and enzymes are far more effective at exfoliating skin than physical scrubs,” claim the experts at, and you want to avoid needlessly harsh and abrasive scrubs containing large particles, especially on your face.

Makeup trends tend to be more relaxed and carefree in the summer, but if you are using concealers, stick to the noncomedogenic variety, which just means that it won’t clog your pores. Smart Cover’s waterproof Concealing Crème can cover skin imperfections on your face and body, and you guessed it, it’s noncomedogenic! Though the pigmentation of Smart Cover’s concealers has some sun-protecting properties, never go out without applying an SPF of 30 or higher.

“About one ounce (a shot glass full for your entire body) of sunscreen should be reapplied two or three times a day,” recommends the American Society for Dermatologic Surgery, and don’t forget that you can get sunburned on cloudy days too. Be vigilant about any changes to your skin, such as suspicious looking moles and any discolorations, and be sure to let your dermatologist know if you notice anything unusual. Wherever your adventures take you this summer, take care of yourself… and take along your Smart Cover!

Easy on the Eyes

Beautiful brunette woman with lovely natural skin and grey eyes posing with naked shoulders isolated on white

The skin around your eyes is extremely delicate. When it comes to cleansing the area, the key word is “gentle.” According to Jennifer Houston for, “Products that contain haloxyl, peptides, nicotinic acid, caffeine, ceramides, retinol and moisturizers…help us fight wrinkles, discoloration, fine lines and puffiness.” Houston advises staying away from products that contain oil, which can clog the glands around the eyes.

Smart Cover’s Vitamin Beauty Stick contains Vitamins A, C and E, as well as other antioxidants. Apply around the eyes once you’ve cleansed the area to nourish and moisturize your skin. To maximize the results and help fight free radicals, apply to clean skin right before you go to bed. The Vitamin Beauty Stick works great on the lips and even on the skin around your mouth, too!

If you want to hide dark circles under the eyes, fine lines and other imperfections, the Smart Cover Stick gives you the coverage you’re looking for with the light, creamy touch you need for the skin around your eyes.

Makeup trends tend to be more laidback and fun in the summer months, like the so-called “last night’s liner” look. Chelsea Peng and Lori Keong write for “The trick is looking fresh-faced while also bearing traces of last night’s shadow, so don’t bother touching up your eye makeup when it starts to head south in the heat.”

Rock that melty eyeliner if you’re so inspired (or skip it, if you’re not!). Just remember to wipe your makeup off before bed and treat your eyes and the surrounding areas with a gentle touch. It may seem like a lot of work to take proper care of your eyes and the skin around them, but as a wise person once said: “It’s okay to be high-maintenance as long as you’re also high-performance!”

Age Spots? See Spots Go.

At around the age of 40, you may begin to notice flat brown, black or grey spots on your skin. These are called age spots. They usually appear on parts of your body that receive the most sun exposure, such as your face, chest, hands and forearms. Experts believe that age spots are caused by ultraviolet rays from the sun, or from tanning beds. They are also thought to be yet another effect of aging.

Age spots, also commonly called “liver spots” or “sun spots,” are not harmful to your health and do not require medical treatment. However, many people consider them unsightly, especially because they are associated with the aging process, and of course we all want flawless, beautiful and above all, YOUNG skin! There are several methods for removing or improving the appearance of age spots.

Some people opt for dermabrasion, which essentially scrapes off the outer layers of your skin so that new skin can grow in its place. Chemical peels work in a similar fashion, except the process involves burning rather than sanding off the skin. Bleaching the skin can fade age spots gradually, but as noted on, “Bleaching and tretinoin creams make your skin more sensitive to UV damage.” It can also take several months before you begin to see any results.

Cryosurgery, which freezes the age spots with liquid nitrogen, can be costly, as can laser treatments, which work by destroying the cells that produce melanin. Because age spots are a cosmetic rather than medical issue, many people prefer a less aggressive solution. Smart Cover’s Concealing Crème covers age spots and other skin imperfections on the face and body, and because it’s waterproof, it’s perfect for long summer days at the beach. For a lighter touch, the Smart Cover Stick and Perfect Touch Camouflage Crème hide spots on the face in seconds.

Age is just a state of mind, especially when you have Smart Cover!

Beautiful Summer Feet

Summer Feet - Smaller File

Your feet have been hibernating in the darkness of boots, sneakers and closed-toe shoes all winter, but summer is now upon us! It’s time to get your feet sandal-ready! This year, kitten heels and straps that wrap around the ankle are hot on the runway. Are your tootsies ready for primetime?

As Jan Sheehan writes for, “Healthy feet start with good hygiene. Thoroughly clean and scrub your feet with soap and water when you bathe. Afterward, dry them well. Fungal organisms love moisture, so depriving them of any wetness will make it more difficult for them to thrive.”

After a day of running errands in flip-flops, wash your feet with Smart Cover’s Makeup Remover & Cleanser. Be sure to thoroughly scrub the bottoms of your feet, which can hold onto dirt even after a normal shower routine.

Use a pumice stone in the shower on callused heels for all-over smoothness on your feet.

Moisturize your feet with a non-greasy lotion to keep them soft and supple-looking.

Treat yourself to a professional pedicure at a reputable salon.  There’s nothing like slipping on sexy strappy sandals when your toes are freshly done!

Healthy feet are beautiful feet so take care of yourself and consult a podiatrist if you notice any pain, discomfort, or changes in the appearance of your feet and ankles, especially if you’re diabetic.

If you have any veins, bruises, spots or discolorations on your feet, a dab of Smart Cover’s waterproof Concealing Crème will hide those imperfections instantly.

Are your feet are looking a little pale, pasty or otherwise blah from a long winter out of the sun? Brush on a little of Smart Cover’s Believable Bronzer for a natural-looking “tan.” Have a beautiful and healthy summer! Don’t forget your sunblock… and don’t forget your Smart Cover!

Sunscreen on Your Shoulders Makes Us Happy

sunblock faceOne of the most quoted pieces of advice in recent American history came from an essay by Chicago Tribune columnist Mary Schmich, which immediately became so popular, that it was even turned into a dance song:

“Wear sunscreen. If I could offer you only one tip for the future, sunscreen would be it. The long-term benefits of sunscreen have been proved by scientists, whereas the rest of my advice has no basis more reliable than my own meandering experience.”

Even though Smart Cover gives you extra protection because our coverage is so opaque, we always recommend that you apply suncreen under our concealers. Since we are passionate about helping you to look and feel your best, we wanted to offer you some tips for purchasing sunscreen.

Opt for products that specifically say “broad-spectrum UV coverage” on the label (meaning it protects against both UVA and UVB rays).
Look for the American Academy of Dermatology (AAD) or the Skin Cancer Foundation’s seal of approval.

Check the expiration date. The FDA requires that sunscreens remain effective for at least three years, so that’s how long you can expect yours to work at full strength. When in doubt, toss it out.

Apply sunscreen 15 to 30 minutes before you go outside, and be diligent about reapplying every two hours and always after swimming or “sweaty” activities.

Use a shot glass as your guide — it takes a full ounce of sunscreen to adequately cover the exposed areas of your whole body, says the AAD.

Don’t forget your neck, ears, nose, hands, and toes, as well as the backs of your arms and legs.
Love your lips by protecting them with a lip balm with an SPF of 15 or higher.

Limit your time in the sun, especially between 10AM and 4PM, when the sun is at its strongest.
Wear sun-protective clothing, wide-brimmed hats, and sunglasses as an added layer of defense.
Schedule a yearly screening with your dermatologist and alert them ASAP if you notice any changes in your moles or any new growths or lesions. Caught early, most skin cancers are highly treatable.

And, if you want to “go for the faux,” Smart Cover offers our Suntan Essentials Kit. It’ll give you a tanned look without the harmful rays of the sun.

Believe and Be Bronze

bronzed_smiling_faceOne of this winter’s makeup trends was ferociously rosy cheeks, with blush applied to look like “adorable windburn.” Now that we’re heading into summer, premier makeup artists are trading blush for bronzer. Summer is all about looking like you came by your beauty effortlessly, preferably as a side effect of lounging at the beach all day.

Smart Cover’s Believable Bronzer is the perfect way to create that illusion. Protect yourself from the sun’s harmful rays by applying sunscreen, but still get that gorgeous tanned glow with a quick sweep of Believable Bronzer. Use a little on the apples of your cheeks, on your eyelids and on the tip of your nose and look sun-kissed in seconds.

With an all-purpose makeup brush, you can even apply the Believe Bronzer to your shoulders, arms, legs and any other areas that you want to look tanned. Build color according to your personal preference, so you can be as golden and tawny as your mood dictates. Summer is a great time to play up your natural beauty while eschewing more complicated makeup routines.

Katie Dickens for writes: “When it’s hot, a bright lip can be a bit high-maintenance and a steady stream of cold beverages make for constant reapplication.” She recommends following the runway trend toward delicate, candy colored lips in playful pink hues. Smart Cover’s Two-in-One Glow Stick will give your lips just the right amount of color and shine to achieve this look, and it’s a creamer blush too!

For help learning how to apply Smart Cover’s Believable Bronzer, check out this video featuring makeup artist Andrea Guttadauro. Believable Bronzer lets you have it both ways: healthy skin and a gorgeous “tan!” Summer only lasts a few short months, but your skin is with you all your life, so treat it well… and treat it to Smart Cover!