Men and Makeup: A “Fad” That’s Here to Stay

“…A lot of people are ready to live in a world where men feel welcome to wear makeup if they so choose.” This bold statement comes courtesy of Huffington Post writer Julia Brucculieri, and she’s far from the only media voice making this observation. Increasingly, men are seeking out concealer to hide skin issues, the same way that women have done for generations; men are experimenting with eyeliner and mascara; and they are contouring with blush and bronzer to enhance their bone structure.

Cosmetics companies are taking notice and are doing their best to capitalize on this paradigm shift. Some of the biggest names in the makeup industry are now boasting male spokesmodels, and think pieces on the virtues of makeup are emerging in highly circulated—and famously manly— publications.

GQ writer Sean Hotchkiss recounts a highly relatable tale of dealing with cystic acne until a girlfriend presented him with an elegant solution. One night, as they got ready to go out, Hotchkiss complained about a particularly prominent pimple on his face. In seconds, his girlfriend had whipped out her concealer, dabbed at the offending blemish and made it virtually disappear. He was an instant convert.

“Wearing concealer will be the most effective, least fussy grooming move you make all day,” Hotchkiss advises his fellow men, urging them to let go of their gendered hang-ups and adopt what he simply thinks of as a “lifehack.”

Smart Cover has been way ahead of this trend for a long time, with many loyal male customers. As a pioneer in the world of camouflage cosmetics, Smart Cover’s waterproof Concealing Crème has often been the only thing that worked for men and women who wanted to cover scars, port wine birthmarks, tattoos, razor burn, and other skin concerns.

Now that the world is catching on that makeup is for everybody, might we interest you in the Hollywood Makeup Artist Kit?

Freckles Are Having A Moment!

In popular Western culture, freckles were often associated with endearingly mischievous children, like the famous comic strip character Dennis the Menace. Freckles were almost used as a shorthand to convey youthful impishness. They were not typically considered a beauty trait.

This was illustrated in the beloved literary classic Anne of Green Gables by L.M. Montgomery. Anne’s red hair and freckles were a source of frustration to her, and as she grew up and became more beautiful, her freckles faded.

A more positive attitude about freckles came from Pippi Longstocking, the character created by Swedish children’s author Astrid Lindgren. Pippi happened upon a sign outside a store window. It read: “Do you suffer from freckles?”

The very freckled Pippi marched into the store and told the lady behind the counter that she did not suffer from freckles.

“[The lady] took one look at Pippi and burst out, ‘But, my dear child, your whole face is covered with freckles!’

‘I know that,’ said Pippi, ‘but I don’t suffer from them. I love them. Good morning.’”

At long last, it seems like the world is catching up to Pippi. Instead of hiding freckles with concealer, beauty trends are moving in the opposite direction. There are now makeup pencils made expressly for drawing faux freckles. Indeed, freckles have become such a sought-after beauty trait, that people are getting permanent freckle tattoos!

If you still feel like covering up your freckles, of course that’s your prerogative. Smart Cover’s waterproof Concealing Crème can cover freckles, as well as most other skin concerns. If you want to show your freckles, try the Smart Cover Stick to conceal dark eye circles and blemishes, and touch up with the Compact Finishing Powder. Complete the look with the Two-in-One Glowstick on your lips and cheeks.

Your lovely freckles will shine through and so will your natural beauty!

Do you wear short shorts?

Whether you actually wear short shorts or you prefer longer, more relaxed styles, you’re undoubtedly showing some leg this time of year, and you have plenty of options.

According to fashion writer Ana Colon for Glamour.com, “Bermuda shorts are undergoing a reinvention, and this season they’re reentering mainstream retail, with various interpretations—from baggy to fitted, from khaki to denim—available for any shoppers who would like just a little bit more coverage, please.”

If you want something a little more form-fitting, the 90’s trend of bike shorts as mainstream attire is making a major comeback. Whether you remember this look from the first go-around, or like this young Buzzfeed writer, it’s all new to you, bike shorts can be a comfy way of baring your legs without showing too much skin.

Of course, there are always capris if you want to feel nice and covered but still show off your shapely calves, and stay cool! It’s a classic look that can be dressed up or down and works for most body types. Cropped pants, which really just bare your ankles, look great with sandals or even flip-flops, and definitely evoke the feeling of summer.

Now that you’re ready to show some leg, let’s make sure those legs are ready to be shown! If you have varicose veins, bruises, or any other skin concerns on your legs, Smart Cover’s waterproof Concealing Crème will hide them for you. Choose a shade that matches your skin tone, and don’t be afraid to mix shades for a perfect match.

To create a sun-kissed look without having to reckon with potentially harmful UV rays, try Smart Cover’s Believable Bronzer, which works on the face and body. What’s great about applying the Believable Bronzer to your legs is that it not only makes them look tanned, but it instantly gives them a leaner, more toned appearance! You may just sport some short shorts, after all!

Fun Makeup Tips for the 4th of July!

We wait all year for summer, and when Memorial Day finally rolls around, it seems like mere seconds later, it’s the 4th of July! Savor your time with family and friends, enjoy all the backyard barbecues and fireworks. It flies by, so make the most of it! If you’re really feeling festive and patriotic, why not let your makeup reflect your mood?

You’re probably already rocking a red, white and blue outfit, so really make it pop with a bold red lip. “When it comes to makeup there is no bigger statement than red lips. The look is stunning, attention grabbing and a timeless classic. And the best thing is that anyone can pull off red lips,” writes Kate for Hairstyler.com.

Glittery makeup is very on-trend right now, according to Makeup.com. Sparkly eye shadow is the perfect way to show how much you love America! If you want to be a little more subtle while accentuating your Independence Day eyes, try white eyeliner. Cosmopolitan.com beauty writer Carly Cardellino notes that sometimes a simple white cat-eye is all you need:

“Just trace your upper lid with a white pencil and flick the pencil toward the outer corner of your eye, like you’re drawing a check mark. If you’re a newbie at creating the winged look, hold a business card at an angle at the outer corner of your eye and use the straight edge of the card as a guide.”

We’re now in the thick hot, sticky (glorious!) summer, so make Smart Cover’s Compact Finishing Powder part of your July 4th makeup regimen. It’ll keep your skin looking smooth and shine-free. Smart Cover’s waterproof Concealing Crème will cover any skin issues so you can focus on celebrating life, liberty and the pursuit of happiness!

Tattoos and You

Nowadays, when you think of tattoos, you probably associate them with young, trendy people (or young, foolish people, depending on your perspective). For every meaningful and exquisitely executed work of body art, there are dozens of immediately regrettable tattoos, selected on the fly with the help of your friends rum and Coke.

Though tattoos are now virtually synonymous with impetuous youth, tattooing is an ancient practice, dating back to around 12,000 B.C. The word itself comes from the Tahitian “tatu,” which means “to mark something.” Ancient peoples from all parts of the globe seem to have arrived independently at this ritual of body modification in which pigment is inserted into skin to change its appearance permanently.

Far more than just a way of decorating oneself, tattooing was often an important aspect of cultural and even spiritual traditions, such as in ancient Egypt and India. As countries including England, France and Spain began to colonize other parts of the world, the European Christian ideals and aesthetics became the dominant forces, crowding out and sometimes even obliterating cultures and traditions of other peoples. The practice of tattooing became less commonplace, and even came to be regarded as barbaric or low-class.

Gradually, tattooing has reemerged to find itself a part of mainstream culture again, rather than being limited to sailors, indigenous societies, and assorted oddballs. Even refined Hollywood actresses like Oscar winner Helen Mirren are sporting tattoos now! The one catch of course, is that tattoos are permanent. Though expensive laser procedures now exist for tattoo removal, they often require numerous, painful sessions, and even then, the results are not guaranteed.

Smart Cover’s Concealing Crème is a painless, inexpensive solution and it stays on until you wash it off. Having Smart Cover in your makeup bag is a decision you’ll never regret!

What’s the Top Cosmetic Procedure in America?

Beauty trends come and go, but what never changes is the desire to live up to society’s expectations for what is considered attractive. People will endure untold discomfort, spend thousands of dollars, and even put their own health at risk to achieve that elusive aesthetic ideal.

In Kayan, Burma, there is a fading tradition of what is known as the “giraffe women,” who would wear stacks of metal rings around their necks to elongate them. Never mind the pain and loss of mobility this surely must cause; it is all in the name of beauty. It should be noted, of course, that with the increasing prosperity and modernization of Myanmar, there are now estimated to be fewer than 100 women still upholding this practice in Burma.

Here in the United States, breast augmentation continues to be number one on the list of top cosmetic procedures. Eyelid surgeries, rhinoplasty (also known as nose jobs), tummy tucks, and liposuction procedures round out the top five. Thankfully, elective surgeries are safer and yield better, more natural-looking results today than they did when these procedures were still in their experimental phases. Still, it’s important to remember that there is an inherent risk any time you sign up for surgery.

Once you’ve weighed the pros and cons and decided that cosmetic surgery is the right choice for you, you’ll want to have support around you as you recover. In a perfect world, you will of course emerge looking and feeling like the very best version of yourself. As you’re healing, remember that Smart Cover Concealing Crème hides scars, and you can use it on your face and body.

If you’re still undecided about undergoing a cosmetic procedure, Smart Cover Cosmetics has a host of products to make you feel confident and beautiful… no doctor required!

Skin Positivity

For a long time, having skin issues like vitiligo, port-wine birthmarks, or even acne was a reason to be self-conscious. To compound that discomfort, there were no products on the market that effectively covered such skin concerns.

When Smart Cover came along, it was an incredible solution for women (and men) who had felt compelled to hide themselves away from the world. Finally, there was a concealer that actually concealed everything from tattoos to birthmarks to melasma to vitiligo. Best of all, it didn’t rub off like ordinary makeup, even when wet. It was… and is… a game-changer.

Recently, there has been a positivity movement among people with all kinds of skin issues. Vitiligo, characterized by the Mayo Clinic as “the loss of skin color in blotches,” is having an amazing moment in the world of high-fashion. Model Winnie Harlow, a beautiful young woman who has vitiligo, is enjoying tremendous success as a print and runway model… without covering her vitiligo.

People with port-wine birthmarks, like Smart Cover’s own gorgeous model Celina Leroy, are also deciding when they want to cover and when they don’t. There are infinite definitions of beauty, and it’s wonderful to see people empowered to go makeup-free when they want to. There’s nothing more beautiful than feeling confident in your own uniqueness.

Even acne seems to be coming out of the shadows. Pop singer Lourde has spoken candidly about her struggles with acne and is now an advocate for “acne positivity,” a mini-movement that encourages people to leave breakouts uncovered by makeup.

Smart Cover gives you the option to fully cover any skin issues you may have, but only when you feel like covering them. When you don’t? Feel free to skip the concealer and go straight to the Two-in-One Glow Stick! It’s all about choice in the end, and Smart Cover is all about giving you great choices.

Summer Skin Care Tips from Smart Cover

The number one rule of summer skin care is to protect your skin from the sun’s potentially harmful ultraviolet rays. You need SPF 30 or higher, applied before your makeup, and preferably a half hour before you head outside.

If you’re having a true outdoors day, perhaps at the beach or a water park, you’ll want to reapply your sunblock every two hours. Remember that your lips need protection too, so find a lip balm that contains SPF 30 as well. Too often, people overlook their lips in terms of sun protection and end up with cracked, sunburned lips or worse.

In the summer, your skin tends to produce more oil. This doesn’t mean that you don’t need to moisturize now, it just means that you can use your moisturizer a little more sparingly. And of course, stick to oil-free moisturizers.

Washing your face before bed is especially important in the summer. Your skin’s increased oils mix with sweat, whatever’s left of the day’s makeup, and of course the dirt and pollution that accumulates on your skin just from daily exposure to the environment.

Smart Cover’s Makeup Remover and Cleanser thoroughly washes and conditions your skin with its fruit acid and papaya enzyme formula, and you can use it not just on your face, but on your whole body. It easily removes even Smart Cover’s long-lasting concealers, and leaves your skin feeling fresh and smooth.

Taking care of your skin from the inside out is important, too. Drinking plenty of water is not only necessary for your well-being, but it will keep your skin looking beautiful and healthy. Also, eat lots of leafy green veggies and antioxidant-rich fruits. At this time of year, they’re in great abundance from local farmers.

Be mindful about what you put into your body, and your skin will thank you!

Make A Splash with Smart Cover

With Memorial Day weekend in our rearview mirror already, summer fun is in full swing! Barbecues, pool parties, beach days, and even visits to theme parks may be in your very near future. By now, you know that outdoor activities have to be preceded by a generous slathering of SPF 30 or higher, to protect your skin. You should also keep your head covered when possible, ideally with a wide-brimmed hat to shield your face from too much sun.

Health experts advise that while you’re spending time outside on a hot day, that you hydrate consistently, preferably with pure water, or fruit juice with no sugar added. While iced coffee or a frozen margarita may sound highly appealing on a sweltering summer afternoon, Healthline.com advises against consuming alcohol and caffeine when it’s too hot out. Both actually have a dehydrating effect on the body.

Splashing around in the ocean, backyard pool, or even running through the sprinkler on your front lawn will make you feel like a kid again and give you some relief from the hot temperatures. If you normally cover varicose veins, birthmarks or other skin issues with Smart Cover Concealing Crème, you may wonder if it’s okay to get it wet. On a day when you do feel like covering up a skin concern, you want to make sure it will stay that way. It will!

Our Concealing Crème is like no other cosmetic product. It goes on creamy and dries to a matte finish without setting powder. Best of all, it stays on until you’re ready for it to come off (just use warm water and a little soap). With Smart Cover, you can enjoy the outdoors without worrying about your concealer. So wade into the ocean! Take a dip in the pool! And dive into summer!

Graduation Day

If you’re a high school or college senior, this time of year means one thing: GRADUATION! Restless students, eager to get on with the next chapter of their lives (not to mention summer vacation) crowd into auditoriums with their proud parents. Sitting through what will feel like an interminable ceremony in polyester gowns and mortarboard caps, young graduates will experience a range of emotions.

Obviously, there will be a sense of excitement and well-earned pride. You did it! Your hard work got you there, and you deserve to feel great about that! If you’re the parent of a graduating student, you may be thinking: “I did it! My hard work got us here!”

Graduation signifies the beginning of a new stage of life, but it’s also an ending. It’s a happy occasion but there may be tears at the thought of leaving beloved friends behind, perhaps leaving home for the first time, or just saying goodbye to a moment in time that you can never get back again.

To look fresh and beautiful all day — no matter how sweaty, tearful, and long that day may be, Smart Cover has a few makeup tips for you!

Use Smart Cover’s waterproof Concealing Crème to hide any skin flaws. It’ll stay put in the face of perspiration, tears, or an impromptu dip in the pool.

If you’re worried about crying all your makeup off, consider limiting your eye makeup to waterproof mascara and maybe a simple cat-eye, using waterproof liquid liner. Also, try the Smart Cover Stick for quick touch-ups throughout the day.

Since you’re bound to get a little warm under that cap and gown, take along Smart Cover’s Compact Finishing Powder. You can pat away the shine, and look cool, fresh, and ready to take on all the new adventures that lie ahead of you!