Prime Time for Primer!

Woman caring of her beautiful skin on the face standing near mirror in the bathroomIt can sometimes feel like there’s a new beauty product out every day, and yet another step to add to your regimen. It’s important to be able to separate what will really work for you from what may simply be a waste of time and money. On the other hand, if there’s a product out there that could help you look even better and save you money in the long run, surely you’d want to know about it!

Not everyone uses primer before applying foundation or concealer, but more people should. Dana Oliver of The Huffington Post consulted with makeup artist Stephen Dimmick, who explained that “primer prepares skin for … foundation, giving it something to hold onto so it lasts throughout the day.”

This is especially crucial during the hot summer months, when humidity and sweat can cause makeup to run, or during the winter, when cold temperatures can dry the skin, potentially giving your makeup a cracked, harsh appearance.

Correctly applying primer before your foundation will also reduce the appearance of pores and other imperfections. Your makeup application will last a lot longer if you use primer, and of course, not having to re-apply and re-apply means that you will end up spending less money to replenish your makeup supply, since you will go through it a lot more slowly.

According to The Dermatology Review, some people even decide to forgo foundation altogether and use primer to “smooth and balance the complexion” when they’re feeling a little low-maintenance but still want to look fresh.

Smart Cover’s Moisture Primer Lotion is an easy, inexpensive way to add primer to your beauty essentials. It can be purchased individually or in kits. Try it and let us know if you agree that it’s a must-have addition to your cosmetic routine!