Skin Positivity

Skin positivity has finally come to the forefront. For a long time, having skin issues like vitiligo, port-wine birthmarks, or even acne was a reason to be self-conscious. To compound that discomfort, there were no products on the market that effectively covered such skin concerns.

When Smart Cover came along, it was an incredible solution for women (and men) who had felt compelled to hide themselves away from the world. Finally, there was a concealer that actually concealed everything from tattoos to birthmarks to melasma to vitiligo. Best of all, it didn’t rub off like ordinary makeup, even when wet. It was… and is… a game-changer.

Skin Positivity

Recently, there has been a positivity movement among people with all kinds of skin issues. Vitiligo, characterized by the Mayo Clinic as “the loss of skin color in blotches,” is having an amazing moment in the world of high-fashion. Model Winnie Harlow, a beautiful young woman who has vitiligo, is enjoying tremendous success as a print and runway model… without covering her vitiligo.

People with port-wine birthmarks, like Smart Cover’s own gorgeous model Celina Leroy, are also deciding when they want to cover and when they don’t. There are infinite definitions of beauty, and it’s wonderful to see people empowered to go makeup-free when they want to. There’s nothing more beautiful than feeling confident in your own uniqueness.

Even acne seems to be coming out of the shadows. Pop singer Lourde has spoken candidly about her struggles with acne and is now an advocate for “acne positivity,” a mini-movement that encourages people to leave breakouts uncovered by makeup.

Smart Cover gives you the option to fully cover any skin issues you may have, but only when you feel like covering them. When you don’t? Feel free to skip the concealer and go straight to the Two-in-One Glow Stick! It’s all about choice in the end, and Smart Cover is all about giving you great choices.