Top 5 Makeup Don’ts for Mature Women

If you’re like a lot of American women, you started wearing makeup in your teenage years. Maybe you had to cover up some adolescent acne, but back then wrinkles and sagging skin were not a problem. The rules change as you get older, so we want to share the top 5 makeup don’ts for mature women.

Don’t over-line your eyes.

Use a soft, gliding pencil.  Makeup expert Ariane Poole told writer Margaret Manning that older women shouldn’t follow the lash line all the way down to the outside of the eye. “You shouldn’t keep on going down, like you used to do, because now your eyes go down naturally. Instead, just stop slightly short of the end of your lashes. When you open your eyes, you’ll see it doesn’t look weird, but very nice, and it kind of uplifts your eyes.”

Don’t apply a continuous streak of blush from lips to ears.

It will just give you a hollowed-out look that will age you instantly. “Swirl blush ever so slightly higher on the apples,” recommends Blake Bakkila from Goodhousekeeping.com.

Don’t skip the primer!

The older you get, the more important it is to prime your skin before applying foundation. This not only helps your makeup stay on longer, it keeps it from sinking into fine lines and making you look older than you are. Use Smart Cover Moisture Primer Lotion before your concealer.

Don’t wear eyeshadows that wash out your complexion.

If you’re very fair, try cool pinks. If you have a deep skin tone, vibrant colors will bring out your natural beauty.

Don’t ignore your eyelashes.

Curling your eyelashes takes about fifteen seconds and instantly makes your eyes look more alert and youthful.

These makeup don’ts for mature women wouldn’t be complete without one more little reminder: don’t forget your Smart Cover!