Easy Makeup Tricks to Look Younger

Beautiful brunette woman with lovely natural skin and grey eyes posing with naked shoulders isolated on white

There are many new and innovative ways to turn back the clock, ranging from fillers and laser treatments to surgical options. We are lucky to live in a time in which the advanced cosmetics industry offers us so many methods for looking youthful. However, if you’re just looking for a quick fix and aren’t quite ready to book a trip to the doctor’s office yet, Smart Cover has  compiled some fabulous makeup tips from today’s leading experts that will help you look younger instantly!

Curl your eyelashes!

Kristin Perotta of spoke to renowned makeup artist Chrisanne Davis, who offered this often-overlooked beauty step to make eyes look more wide open and fresh. Curling your eyelashes lends a youthful and vibrant appearance to your whole face. To enhance this effect add a little glimmery eyeshadow as a highlighter.

Don’t forget your primer!

Rick DiCecca tells what we at Smart Cover have known for years: the right primer “will keep products in place longer, lock in hydration and reduce the appearance of wrinkles.”

Fill in your brows!

Eyebrows can become sparser over time so filling in your eyebrows will immediately take a decade off your appearance! According to Daily Mail beauty editor Nadine Baggott, the trick is to use eyeshadow rather than an eyebrow pencil, for a softer, more natural effect.

Rosy lips and cheeks help you look young and fresh!

Use shades of mauve and pink to help define your lips and add a youthful rosiness without drawing attention to the fact that they’re thinning with age. Apply a subtle pink shade to your cheeks to further brighten up your appearance in a natural, fresh-looking way. Smart Cover’s Two-in-One Glow Stick will help you achieve this look!
Follow your instincts, play up your best features and remember you’re only as young as you feel, especially when you have Smart Cover in your makeup bag!

Prime Time for Primer!

Woman caring of her beautiful skin on the face standing near mirror in the bathroomIt can sometimes feel like there’s a new beauty product out every day, and yet another step to add to your regimen. It’s important to be able to separate what will really work for you from what may simply be a waste of time and money. On the other hand, if there’s a product out there that could help you look even better and save you money in the long run, surely you’d want to know about it!

Not everyone uses primer before applying foundation or concealer, but more people should. Dana Oliver of The Huffington Post consulted with makeup artist Stephen Dimmick, who explained that “primer prepares skin for … foundation, giving it something to hold onto so it lasts throughout the day.”

This is especially crucial during the hot summer months, when humidity and sweat can cause makeup to run, or during the winter, when cold temperatures can dry the skin, potentially giving your makeup a cracked, harsh appearance.

Correctly applying primer before your foundation will also reduce the appearance of pores and other imperfections. Your makeup application will last a lot longer if you use primer, and of course, not having to re-apply and re-apply means that you will end up spending less money to replenish your makeup supply, since you will go through it a lot more slowly.

According to The Dermatology Review, some people even decide to forgo foundation altogether and use primer to “smooth and balance the complexion” when they’re feeling a little low-maintenance but still want to look fresh.

Smart Cover’s Moisture Primer Lotion is an easy, inexpensive way to add primer to your beauty essentials. It can be purchased individually or in kits. Try it and let us know if you agree that it’s a must-have addition to your cosmetic routine!

Don’t Make These Makeup Mistakes!

woman putting make up on and it when a bit to far so she looks like its been one by a child. Please note this image has had a half colour and black and white with a sepia toning effect added.

We all know you should never go to sleep without taking your makeup off, you should wash out your makeup brushes regularly, and you should never try to match foundation for your face by testing it out on the back of your hand. But we found some useful tips that you may not know about from today’s top makeup artists, including Elaine Barnett.

Here’s what NOT to do when applying makeup!

DON’T wear too much face powder. According to Barnett, “Powder settles in fine lines, wrinkles, and pores, giving skin a haggard look. Apply powder just where you need it, down the T-zone of your face, and lightly on the cheeks. Or opt out of full coverage face powders all together and try a translucent setting powder (lightly, all over).

Translucent setting powders are just that: they don’t add any color or coverage, they simply matte the skin with a very refined powder that won’t cake.”

Smart Cover’s Compact Finishing Powder will help set your makeup without looking flat and unnatural. It has a no-shine finish and it’s great for touch-ups all day long.

DON’T use the same concealer to hide under-eye circles that you use to conceal other imperfections on your face. Barnett advises choosing a shade for under the eyes that is a notch or two lighter than your skin tone to “give the illusion of a brighter under eye and conceal those dark circles.”

Smart Cover’s Deluxe 10-Piece Starter Kit comes with three shades of our Concealing Crème, Color Corrector and Smart Cover Stick, as well as a Vitamin Beauty Stick, Moisture Primer Lotion, Camouflage Brush, Sponges and Travel Case.  Start with the Moisture Primer Lotion and then target stubborn dark eye circles with the Smart Cover Stick, or just use a lighter shade of the Concealing Crème under the eyes as recommended by the experts.

DON’T overdo it with the bronzer. Instead of covering your entire face with bronzer, try applying Smart Cover’s Believable Bronzer only to your cheeks, forehead and the bridge of your nose to achieve a more subtle and realistic sun-kissed look.

DON’T trace the entire outline of your lips with lip liner, unless you also fill in your lips with the liner as well. This will create a dramatic, long-lasting base for your lipstick. For every day, feel free to skip the liner altogether.

Now that you know what not to do, learn how to make the most of your favorite Smart Cover products with our how-to videos, featuring makeup artist Andrea Guttadauro. You’ll be a pro in no time!

Right in the Kisser!

LOS ANGELES - NOV 23: Kylie Jenner at the 2014 American Music Awards - Arrivals at the Nokia Theater on November 23, 2014 in Los Angeles, CAEvery generation seems to have its own beauty craze. In the Renaissance era, thin was most decidedly NOT in, as illustrated by the most celebrated works of art from that time. Zaftig figures were considered the height of beauty, a sharp contrast from today’s obsession with slender physiques.

These days, it seems that everyone wants impossibly pouty lips and they’ll go to extreme lengths to get them. Full lips can signify youth and vitality, since lips naturally become thinner with age. Injectable fillers and even silicone implants in the lips have become more and more common, especially for those who can afford these cosmetic treatments.

Indeed, the term “richface” has been coined to refer to someone whose artificially pouty lips betray their affluence.  Writes Sabrina Maddeaux in The Globe and Mail, “… according to dermatologists, young patients aren’t looking for subtle results; they want the ‘work’ to be noticeable. That’s because the puffed and plumped ‘richface’ aesthetic is the new Louis Vuitton handbag in certain circles – an instant, recognizable marker of wealth and status.”

Reality TV personality Kylie Jenner was a cute but unremarkable-looking girl a few short years ago. Apparently tired of living in the shadow of her more famous sisters, Jenner changed her look dramatically, most noticeably through the use of lip fillers. Suddenly she was on magazine covers and landing pages everywhere, with her new puffy pout front and center.

The great thing about elective surgery and advanced cosmetics is just that: it is elective. If having fuller lips makes you feel more confident, go for it! Whether you choose injectables or more permanent options, just be sure to vet your provider carefully and make sure the work is being performed by a reputable, certified physician who specializes in these procedures.

If you want a slightly more voluptuous pout without having to make a doctor’s appointment, try Smart Cover’s Anti-Aging Pick-Up Sticks Collection, which includes the Lip Plumper Stick to stimulate the blood vessels in your lips for a natural, more sensual look. Whatever your idea of “beautiful” is, Smart Cover will help you get there!

All About the Legs

Smaller Photo Legs“The legs are the last to go!”

Women over a certain age may choose to dress more modestly than they did in their twenties, but gravity does tend to be kinder to the legs than other areas.  Long after you’ve set aside crop tops and the like, you can still look as fabulous as ever in a cocktail dress and high heels. A great pair of legs never goes out of style.

As long as your doctor gives you the go-ahead, you can combine moderate cardiovascular exercise with some simple strength training moves to keep your legs looking fit and feeling great.

Prevention’s Fitness Editor, Jenna Bergen Southerland, provides easy to follow instructions for exercises that you can do right at home, including everyone’s favorite: SQUATS!

“Stand with your feet shoulder-width distance apart and your toes turned out slightly.

“Extend your arms forward and keep them parallel to the floor throughout the movement.

“Bend your knees and reach your hips back as if to fully sit down on the chair.

“Lower your hips until you feel the chair underneath you, but don’t fully sit.

“Touch the chair with your butt, then immediately press into your heels and stand back up to the starting position.

“That’s one repetition. Aim to complete 10 to 15 reps.”

For more exercises designed for women over 50, log onto

Now that your muscles are toned and you’re ready to rock those shorts and dresses, all you need is a little Smart Cover Concealing Crème to hide any veins and bruises your legs may have. It’s waterproof, so don’t be afraid to take a dip in the pool if you’re so inclined!

You are beautiful now and always, so put your best foot…er, leg forward!

We Love to Be Dewy, Don’t We?

Glamour portrait of beautiful woman model with fresh daily make-up and romantic wavy hairstyle. Fashion shiny highlighter on skin.One surefire way to look young and effortlessly beautiful is with dewy skin and barely-there makeup. Unless you’re one of the few genetically gifted individuals who actually roll out of bed looking perfect, this “natural” look can take some work. We’ve consulted some expert sources and distilled their advice to five simple tips.

HYDRATE – The best way to look like you have dewy skin… is to actually have dewy skin! And the only way to really accomplish that is to hydrate. You may think your two or three bottles of water a day, combined with your morning coffee and whatever you drink with dinner is enough, but we’ve learned otherwise! According to weight-loss guru Lori Boxer, eight ounces of water (not soda, not juice, but actual water) is the absolute minimum just to serve important functions such as keeping your body temperature regulated and protecting your joints and organs. Remember, your skin is your largest organ. Treat it right!

EXFOLIATE – Use a gentle scrub to slough off old dead skin cells and reveal a radiant new you.

HYDRATING MASK – As it turns out, moisturizing alone isn’t enough! To really capture the “supermodel who just stepped out of a rainforest” look, you need to use a hydrating mask every week. The experts at compare a weekly hydrating mask to your daily multivitamin: it’s “an intense, concentrated dose of all the medicines (antioxidants, vitamins, and acids) your skin needs in one sitting.”

MOISTURIZE. Then use Smart Cover’s Moisture Primer Lotion before applying makeup to smooth and prepare your skin  without leaving it feeling greasy.

HIGHLIGHT – Apply some of Smart Cover’s Believable Bronzer on your cheekbones and the tip of your nose to maximize the impact of your new glowing beauty.

It can be fun to glam it up with dramatic makeup, but simplicity has an allure of its very own. With a dewy complexion and a little Smart Cover, you’ll make looking gorgeous look easy.

Port Wine Stains & Other Vascular Birthmarks

May 15 Day Of Awareness - Vascular Birthmarks FoundationThe Vascular Birthmarks Foundation, now celebrating over 20 years of service, is dedicated to educating people about vascular birthmarks and providing support to those afflicted. Smart Cover Cosmetics has worked with the foundation for several years as their makeup expert helping women, men and children with their concealing needs.

Vascular birthmarks are broadly defined as congenital discolorations of the skin that are caused by clustered or malformed blood vessels. They include hemangiomas, venous malformations, lymphatic malformations, port wine stains, and other vascular anomalies.

The most commonly known type of vascular birthmark is the Port Wine Stain (PWS), also known as nevus flammeus. There is no known cause of PWS and no prevention method available. It is not hereditary and affects all racial groups pretty equally, occurring in approximately 1 in every 3,000 live births. It is thought to develop within the first few weeks of gestation.

There are many highly trained physicians who specialize in treating birthmarks with various laser procedures. Many of our customers with Port Wine Stain birthmarks can attest that because it so often presents on the face, living with PWS can be an ongoing source of stress and frustration. It is not merely a “cosmetic” issue. Unfortunately, the potential complications are not limited to the social and psychological realms, as the blood vessels can gradually become more dilated, creating the potential for more serious issues in the affected area.

Before & After Smart CoverOrdinary makeup has proven ineffective at camouflaging PWS, which is why Smart Cover has been so warmly received by members of the Vascular Birthmark community. Our Concealing Crème camouflages Port Wine Stains without feeling heavy or cakey on the face. The coverage stays put and looks beautiful and natural, with or without setting powder.

May 15th is National Vascular Birthmark Awareness Day. We at Smart Cover are committed to our role in helping to provide information and support, as well as our one-of-a-kind camouflage cosmetics. If you are living with a Vascular Birthmark and would like to know what resources are available to you, please visit the National Vascular Birthmarks website at


Miracle Foods to Look Ten Years Younger!

A multi generation portrait of a happy grandmother with her daughter and granddaughterThe right diet really can turn back the hands of time, according to Board-Certified plastic surgeon and anti-aging expert Anthony Youn, MD. In his new book, The Age Fix: A Leading Plastic Surgeon Reveals How to Really Look 10 Years Younger, Dr. Youn shares the best foods for keeping your skin smooth, firm and wrinkle-free. Here are just a few…

Eggs – A great (and inexpensive!) source of lean protein as well as vitamin A, eggs help your skin retain its elasticity.

Shrimp and Oysters – We hope you love seafood! Oysters are full of zinc and shrimp is packed with vitamin E, which can reduce scarring and help reverse skin damage.

Sweet potatoes – We all know sweet potatoes are rich in beta carotene, a precursor of vitamin A that helps your skin retain moisture and promotes the health of your eyes and the strength of your immune system. Sweet potatoes also contain selenium, which can reduce the appearance of wrinkles.

Tomato paste – If fresh tomatoes aren’t in season, you can always get a good dose of lycopene from about five tablespoons of tomato paste. Lycopene helps fight signs of aging with its anti-inflammatory properties.

Papaya – This colorful fruit is an anti-aging triple threat! Packed with vitamins E, C and beta carotene, it helps keep your skin looking young and dewy. (Smart Cover’s Vitamin Beauty Stick is enriched with antioxidants and vitamins A, C and E to nourish the delicate eye area.)

Green tea – Try getting your daily caffeine fix from green tea instead of coffee and you’ll get a big dose of antioxidants too, which combat signs of aging.

While you’re cleaning out your refrigerator to make room for all these new additions to your diet, try Smart Cover’s Anti-Aging Pick Up Sticks Collection, which includes the Anti-Feathering Stick, designed to prevent bleeding lipstick; the Lip Plumper; the Lip Pumice Stick to exfoliate the lips; the Tea Tree Oil Softening Stick to moisturize; and the Two-in-One Glow Stick, which is a lip gloss and cream blush in one, giving your lips and cheeks a hint of color.

Fight aging from the inside out with the right foods, as recommended by Dr. Youn. And fight aging from the outside in with Smart Cover!



Eye Wrinkle Relief

Beautiful polished 40 year old is a fabulous website geared toward “redefining women over 50” with articles about relationships, health, fashion, beauty and more. One piece in particular, authored by Board-Certified Dermatologist Rebecca Euwer, addressed one of our favorite topics: eye wrinkles!

There are plenty of products on the market that promise to eliminate wrinkles around the eyes, but according to Dr. Euwer, “nothing beats the neuromodulators.”

What is a neuromodulator? You may know it as botulinum toxin, or by one of its brand names, Botox. Eye wrinkles are caused in part by the repeated use of facial muscles, which form a groove beneath the surface of the skin. The neuromodulator transmits signals to those muscles to relax, which smooths out the already-formed wrinkle and helps stop new wrinkles from forming.

The procedure is not completely painless. The neuromodulator must be injected by needle directly into the delicate area around the eyes, but it is over in minutes and the effects last up to four or five months in most cases. Botox is the most recognizable one, but there are several neuromodulators on the market that work just as well.

Dr. Euwer wisely advises to choose the least expensive brand offered by your doctor’s office, but when it comes to having botulinum toxin injected into your face, a Board-Certified dermatologist who specializes in the use of neuromodulators to treat wrinkles is your best bet.

You can resume normal activities immediately after your injections, though there may be some redness around the affected area. In rarer cases, there may be some mild bruising. It is safe to apply makeup right after the procedure, and Smart Cover’s Perfect Touch Camouflage Crème will hide any discoloration as your face is healing.

Though some people worry about looking “frozen,” or not being able to emote like a normal person (think reality stars who cry their eyes out while still seeming to smile eerily), it all comes down to who performs the procedure. A qualified doctor will be able to place the injections so that your wrinkles disappear without making you look unnatural.

You still want to look like you, after all. Now there are more ways than ever to look your best for years to come!

Men Want to Look Good Too!

Mature man looking at camera with a bright smile and a pair of glasses. Space for text

Women are known for investing a great deal of energy and time in their appearances and with good reason: by and large, women are judged by society based on how young, thin and pretty they are, even in ostensibly professional arenas where such things shouldn’t matter. Because of this, many people assume that since men are not subjected to the same type of scrutiny, they must not ever give their looks a second thought.

This is simply not true! Dr. Susan Weinkle, a Board Certified dermatologist who has been featured in Smart Cover’s “Doctor’s Corner,” has stated that 10% of her male patients come to her for Botox treatments.  Dr. Weinkle also performs Kybella injectables on her male patients to remove the troublesome double chin. It take about 3-5 sessions and you see results within 4-6 weeks.

Described by its manufacturer as “a naturally occurring molecule in the body that aids in the breakdown of dietary fat,” Kybella is a non-invasive way of eliminating chin fat, and restoring a youthful, manly appearance to the jawline. This is ideal for men who want to look as young and virile on the outside as they feel on the inside, without actually having to go for more invasive procedures.

Nonetheless, there are plenty of men willing to explore the many surgical options that are now available to improve or preserve their looks. According to the American Society of Aesthetic Plastic Surgery, men are seeking out cosmetic surgery in record numbers. In 2015 alone, men underwent 1.2 million cosmetic procedures, both surgical and nonsurgical.

For guys who are not quite ready to head to the dermatologist or surgery center but still want to look young, energetic and handsome, Smart Cover’s Perfect Touch Camouflage Crème hides fine lines, wrinkles, dark eye circles, age spots, scars and other facial imperfections.

Men and women alike want to feel great about themselves. If the reflection in the mirror isn’t quite living up to the “Real You” in your mind’s eye, Smart Cover is here for you!