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April Is Stress Awareness Month

There is no more important beauty tool than self-care. If you’ve been rushing from one obligation to another without taking a moment for yourself, Smart Cover invites you to STOP! April is Stress Awareness Month and it’s time for you to take care of you.

You know that eating right and getting eight quality hours of sleep is vital to your health. But it’s just as critical for you to take a little time each day to decompress, even if it’s just for five or ten minutes. Experts tout the benefits of meditation for stress reduction.

According to ewellnessmag.com, “This practice of inward-focused thought and deep breathing has been shown to reduce heart disease risk factors such as high blood pressure. Meditation’s close relatives, yoga and prayer, can also relax the mind and body.”

Stress Awareness Month

If that’s not your style, there are plenty of other ways to de-stress. Daily exercise, even if it’s just a twenty-minute walk, causes the release of endorphins, also known as the “happy chemicals!” Most of us are guilty of spending too much time staring at our phones, but unplugging is a great way to relax.

Take a break from your newsfeed and let yourself just breathe. “Although the link between stress and heart disease isn’t clear, chronic stress may cause some people to drink too much alcohol which can increase your blood pressure and may damage the artery walls,” warn the experts at Heart.org. Other stress-induced behaviors that can increase your risk for heart disease include smoking and poor eating habits.

Not sleeping enough? Hide dark eye circles with the Smart Cover Stick. Want to cover fine lines and wrinkles caused by too much worrying? We’ve got Smart Cover Camouflage Crème. We can help you look great… and reducing stress will help you feel great inside and out.

More Mature Women Are Getting Tattoos

It may surprise you to learn that more mature women are getting tattoos these days than ever before! There are plenty of stereotypes associated with being a woman “of a certain age.” If you’re over 60 it’s assumed that you’re more interested in shopping for twinsets and sensible loafers than thinking about tattoos. Even women over 50 are not a group you generally associate with body art.

However, mature women are nothing if not full of surprises. As Mary Owen reports, “About 13 percent of Baby Boomers have tattoos, which is an approximately $1.65 million industry.” To be sure, tattoos have made their way from the fringes of society to the mainstream in the last twenty or thirty years.

Even so, body art is still primarily considered a province of the young, not so much for baby boomers. Sixtyandme.com founder Margaret Manning begs to differ: “We are individuals who grew up in the 60’s where individualism and self-expression were a passion and way of life.”

More Mature Women Are Getting Tattoos

If you’re over 60 and you’ve always wanted a tattoo, go for it! As writer and body art enthusiast Jayme Kinsey points out, you’re old enough to know what you want and capable of making your own decisions. One of the pleasures of being mature is the freedom to pursue your version of happiness.

When you feel like covering up your tattoo, whether for a professional occasion or just to avoid questions from the grandkids, Smart Cover Concealing Crème will do the trick. It’s waterproof, so no one will see your tattoo even if you spend the day splashing around in the pool. This is your time to enjoy your life, and Smart Cover can help you enjoy it your way!

Smart Cover and How to Deal with Age Spots

If you have a fair to medium complexion and you’re over 40, you’ve probably had to deal with age spots, according to Healthline.com. Also known as sun spots, senile lentigo, solar lentigines—or worst of all, liver spots—age spots are often the result of too much exposure to ultraviolet rays. This can occur if you spend a lot of time outside without protecting yourself from the sun, or if you’re a tanning bed enthusiast.

The best way to deal with age spots is to prevent them, of course. Whether your complexion is fair, medium or deep, ultra-violet rays can be harmful. Never go out in the sun without applying SPF 30. Also, remember that wide-brimmed hats are your friends! Generally, age spots are not dangerous or painful, but always show your doctor anything new that appears on your skin during your annual checkup.

How to Deal with Age Spots

Mayoclinic.org offers several potential solutions if you are determined to get rid of your age spots, though results often vary. There are lightening creams available by prescription. These may make your skin even more vulnerable to harmful UV rays.

“Laser and intense pulsed light therapies destroy melanin-producing cells (melanocytes) without damaging the skin’s surface,” but this requires at least two or three sessions and it’s not cheap. Other treatments include chemical peels, dermabrasion, and even cryotherapy.

If you aren’t ready for the hassle and expense of more drastic options, Smart Cover can help you deal with age spots in seconds! Use the Smart Cover Stick for a quick, convenient way to hide facial flaws. And Smart Cover Concealing Crème will cover all kinds of skin issues, including age spots, on your face and body. With Smart Cover, you can stop thinking about your imperfections and start appreciating how perfect you really are!

Laughter Turns Back the Clock!

 

Skincare is important, but laughter turns back the clock like no wrinkle cream ever could! Here at Smart Cover Cosmetics, we believe in beauty at any age. Experience and grace only add to a woman’s appeal, and a woman who doesn’t take herself too seriously is all the more attractive.

According to Mayoclinic.org, “Research shows laughter provides a good physical workout, generates mental relaxation, lowers blood pressure and pain, and even improves immunity.” You know that when you look good, you feel good, but the reverse is also true! It feels good to laugh, and when you feel good, you look good.

Science writer Jennifer Welsh asserts that, according to recent studies, “the long series of exhalations that accompany true laughter cause physical exhaustion of the abdominal muscles and, in turn, trigger endorphin release.” This release of endorphins has the effect of mitigating pain.

Laughter Turns Back the Clock

We all encounter setbacks in life. If you’re a mature woman, you’ve undoubtedly seen your share of ups and downs. It turns out that how we respond to life’s challenges can impact our happiness levels, and even how fast we age! The ability to laugh at ourselves, even in an embarrassing moment liking tripping and falling down in front of a crowd, is an indicator of resilience. NBC News contributor Vivian Manning-Schaffel adds that “the stress experienced by less resilient people produces chemicals in the body that cause inflammation. Chronic inflammation can lead to a variety of illnesses, including diabetes, cardiovascular disease, arthritis, cancer, dementia and depression.”

You’ve got your Smart Cover Concealing Crème to cover age spots and varicose veins, and your Smart Cover Camouflage Crème to hide fine lines and other facial flaws. Maybe you should meet your funniest friend over coffee or cocktails and let laughter work its magic!

Top 5 Makeup Don’ts for Mature Women

If you’re like a lot of American women, you started wearing makeup in your teenage years. Maybe you had to cover up some adolescent acne, but back then wrinkles and sagging skin were not a problem. The rules change as you get older, so we want to share the top 5 makeup don’ts for mature women.

Don’t over-line your eyes.

Use a soft, gliding pencil.  Makeup expert Ariane Poole told writer Margaret Manning that older women shouldn’t follow the lash line all the way down to the outside of the eye. “You shouldn’t keep on going down, like you used to do, because now your eyes go down naturally. Instead, just stop slightly short of the end of your lashes. When you open your eyes, you’ll see it doesn’t look weird, but very nice, and it kind of uplifts your eyes.”

Don’t apply a continuous streak of blush from lips to ears.

It will just give you a hollowed-out look that will age you instantly. “Swirl blush ever so slightly higher on the apples,” recommends Blake Bakkila from Goodhousekeeping.com.

Don’t skip the primer!

The older you get, the more important it is to prime your skin before applying foundation. This not only helps your makeup stay on longer, it keeps it from sinking into fine lines and making you look older than you are. Use Smart Cover Moisture Primer Lotion before your concealer.

Don’t wear eyeshadows that wash out your complexion.

If you’re very fair, try cool pinks. If you have a deep skin tone, vibrant colors will bring out your natural beauty.

Don’t ignore your eyelashes.

Curling your eyelashes takes about fifteen seconds and instantly makes your eyes look more alert and youthful.

These makeup don’ts for mature women wouldn’t be complete without one more little reminder: don’t forget your Smart Cover!

Mature Women Look Younger Than Ever!

Being sixty-something is no longer synonymous with “old.” If you don’t believe us, just go ask Kim Basinger, who is still breathtaking at 66 years of age. So why do mature women look younger than ever?

In 1960, the average American life expectancy was 69 years. Today, the number is closer to 79 years. People are living longer, healthier lives. It makes sense that we would look better too! 30 may be the new 20, but according to Katie Delach, 60 is the new 40.

“Healthier living through more active lifestyles, better nutrition and a more in-depth understanding of how our bodies work and age has extended the average lifespan,” writes Delach. She also notes that a more open dialogue about menopause and other health issues that arise in one’s later years is empowering women to feel attractive and engaged with life well beyond middle age.

Smart Cover Reveals Why Mature Women Look Younger Than Ever

Previous generations didn’t have the skincare regimens that most of us take for granted now. Your grandmother probably washed her skin with bar soap and maybe removed her makeup with cold cream. Today, we have a lot more information about how to take care of our skin well into our 60’s and 70’s.

The American Academy of Dermatology (AAD)advises you to stop using that bar soap. Try Smart Cover’s Makeup Remover and Cleanser to thoroughly wash your skin without stripping away its moisture. AAD also suggest shorter showers and gently patting the skin dry instead of rubbing it with a towel.

Your makeup routine needs to mature with you, too. After your moisturizer, use Smart Cover Moisture Primer Lotion and then Smart Cover Camouflage Crème. Jennifer Warner of Web MD has one last helpful hint: Smiling is “Mother Nature’s way of giving you a youthful appearance.” Think happy thoughts and let the world see how beautiful you are!

The Number One Health Risk for Women over 60

If you’re aged 60 or older, it probably still catches you by surprise when you’re reminded of your age. Even if you feel fantastic, you should be aware of the top health risk for women over 60, so you can stay strong and healthy for many years to come.

Smart Cover is a longtime champion of mature women, with cosmetics that help you look and feel your best at any age. Our Camouflage Crème goes on smooth and creamy even on older skin, and our signature Concealing Crème hides all kinds of skin imperfections, including age spots. But it doesn’t matter how beautiful you look if you aren’t knowledgeable about potential health dangers.

Heart disease is the number one health risk for women over 60. Women are far more vulnerable to heart disease than they realize, especially into middle age and beyond. Rosie O’Donnell learned this lesson firsthand back in 2012, when she was only 50 years old. In her comedy special, “A Heartfelt Standup,” she offered a mnemonic for recognizing the sometimes-sneaky symptoms of a heart attack: HEPPP.

The Number One Health Risk for Women Over 60

According to O’Donnell, the acronym stands for: Heat, Exhaustion, Pale, Pain and Puke. It may seem a little crude, but women often don’t have the same symptoms of cardiac arrest that men do, and if this helps you to remember and recognize the signs, then it’s done its job!

Healthywomen.org notes, “High blood pressure and high cholesterol can lead to heart attacks and strokes, so having your blood pressure and cholesterol checked regularly is essential.”

Women are often more susceptible to developing health problems, points out Aginginplace.org,  “simply for the fact that they, generally, live longer than men do.” Make the most of your time and take care of yourself, so that your life is not just long, but healthy.

Tips for Women over 60 Dating Online

When you think of online dating and finding romance on social media, you probably picture millennials in their 20’s and 30’s. After all, they are the internet generation in their dating prime. But there are more and more women over 60 dating online. Smart Cover has some hints to help you make the most of this brave new world.

Writer Margaret Manning, a sixty-something woman herself, suggests the website Meetup.com . “You can join groups for everything you can possibly imagine including hiking, art, photography, travel or dining out. They also have events for men and women our age and can be a great opportunity to meet new people.”

Shani Jay, writing for the dating website Zoosk.com, reminds women over 60 dating online that nowadays “everyone is on some kind of online dating platform or app, whether they’re 18 or in their seventies… it’s one of the best ways to meet someone who’s looking for a serious relationship.”

Smart Cover’s Tips for Women over 60 Dating Online

The first step to creating an online dating presence is posting a beautiful picture of yourself, but no posting old photos that no longer look like you! We suggest you have a friend take a new photo of you. When you’re applying your makeup, think about putting the very best version of yourself out there.

Use the Smart Cover Stick to hide dark circles under your eyes so you look fresh and vibrant. Smart Cover Camouflage Crème is perfect for mature skin. It will conceal fine lines and other facial flaws while leaving your skin looking smooth and creamy.

Keep your eye makeup subtle, carefully adding eyeliner close to your lash line and smudging it slightly for effect. Curl your lashes, add mascara and your favorite lipstick. The most important accessory for women over 60 dating online? A genuine smile! Have a good time with it!

Smart Cover Explains Why Crying Is Good for You

If you’re the kind of person who gets teary-eyed while watching a romantic movie, or even an especially moving dog food commercial, we have good news. Crying is good for you! According to Dr. Neel Burton, “Crying activates both the arousing sympathetic nervous system and the sedating parasympathetic nervous system.”  That second one is the reason you probably associate crying with a calming sense of release.

Why Crying is Good for You, Body and Soul

It’s no coincidence that we instinctively cry when we’re hurting. Crying releases soothing chemicals like oxytocin, which help to dull pain and lift your mood. As Healthline.com explains, the act of sobbing “can help regulate and even lower the temperature of your brain.” This is because you’re sucking in bursts of cool air when you sob and our bodies like a cool brain better than a warm brain.

Emotional crying is different than shedding “reflex tears” like you would if you got something in your eye. When you cry emotional tears, it actually removes toxins from your body, like the stress hormone cortisol. You may have heard of cortisol, because it’s known for causing weight gain. Crying also helps to keep your blood pressure low, which reduces your risk of heart disease.  If you’re prone to stress-induced acne breakouts, having a good cry every now and then can even help improve your complexion.

If you’re concerned about the blotchy skin and swollen eyes that can follow a nice sob-fest, Smart Cover can help! Use the Smart Cover Stick around the eyes to hide redness and puffiness. Then apply some Camouflage Crème and add a little Compact Finishing Powder for a flawless finish. No one has to know you’ve been crying if you don’t want them to. But as health writer Marlo Sollitto points out, crying is “highly evolved behavior,” so be proud and cry out loud!

Smart Cover Presents 2019’s Hottest Spring Color Trends!

It may seem a little soon to be thinking about spring color trends, but the flowers can’t bloom fast enough as far as we’re concerned! Punxsutawney Phil, the world-famous groundhog, did not see his shadow this year, and we all know that means an early spring.  So what are the hottest spring color trends for 2019?

Fashion blogger Maya Adivi has proclaimed that the color of the season is… yellow! “Yellow is a cheery, unisex color,” observes Adivi, “So it was a pleasure to have it warm up the sometimes cold spring/ summer runways.”

There are different shades of yellow that work for different skin tones. According to ET Online’s Amy Lee, finding the right yellow for your complexion is the key to making this cheery hue bring out your beauty. If you’re very fair, avoid pastels and stick to jewel tones and mustard yellows.

If you’re more olive, with yellowish or greenish undertones in your skin, try a warm honey shade. Writes Lee, “Ladies with deep skin tones like Lupita Nyong’o can pretty much rock any shade in the yellow spectrum.”

Which of the Spring Color Trends Is Your Favorite?

If yellow is not your style, plenty of other options lit up the runways for spring. Pink Peacock, Princess Blue and Living Coral were just a few of the standouts. After a drab winter under gray skies, you’ll look like a walking drop of sunshine in these gorgeous spring colors.

Let Smart Cover help you make the most of the spring color trends. Our Concealing Crème hides whatever skin concerns you feel like covering on the face and body, from tattoos to varicose veins and port-wine birthmarks, so you can wear a new spring dress with utter confidence. The first day of spring is on Wednesday, March 20th. Get ready for the happy!