Smart Cover Celebrates America the Beautiful

Smart Cover Cosmetics are made in the U.S.A. and we’re proud of it! As the 4th of July approaches, we’re celebrating America the Beautiful. More than “amber waves of grain” or even the “sea to shining sea,” what truly makes “America the beautiful” is the people.

The Statue of Liberty lifts her torch welcomingly to people from all over the world, so they can start a better life and live their own American dream. The United States of America has often been called a melting pot. Some think of it more as a salad bowl, where each ingredient remains distinct while making the whole even better.

Daniel Bruce Levin prefers to look at America as a beautiful mosaic: “We are calling out to all colors, shapes and sizes, those who are big and those who are small, those who shine and those who have lost their lustre, those made of wood, and those of ceramic.  It is time for us to take that which seems broken, the pieces of diversity and make something even more exquisite than what was.”

Diversity Makes America the Beautiful

Beauty comes in many shades, and so does Smart Cover! In fact, our waterproof Concealing Crème comes in six different shades. They are: Rose Beige, Light Beige, Medium Beige, Golden Tan, Dark Beige, and Deep Beige. Smart Cover Concealing Crème covers skin concerns on the face and body and stays on until you want to take it off with warm water and soap.

For a cleansing option that refreshes your skin without drying it out, try Smart Cover Makeup Remover and Cleanser. The fruit acids and papaya enzymes gently exfoliate your skin and dissolve long lasting Smart Cover Cosmetics.

As you celebrate Independence Day this coming July 4th, celebrate yourself too! You are part of what makes America the beautiful, after all.

Smart Cover’s Top 5 Summer Beauty Foods

Smart Cover is sharing the top 5 summer beauty foods! Keep yourself healthy and gorgeous from the inside out, while enjoying these summer treats!

Top 5 Summer Beauty Foods


You may not know the word “lycopene” off the top of your head, but surely you’re familiar with its benefits. It’s a powerful antioxidant that provides sun protection and promotes heart health. Also, as the name implies, watermelon is very hydrating. Hydration is essential to youthful, supple skin. A big slice of watermelon is perfect on a hot day, so enjoy!

Greek Yogurt’s Korin Miller notes that Greek yogurt is a protein-rich way to start the day. It’s also a cool treat, if you don’t feel like bacon and eggs on a warm summer morning. In terms of beauty benefits, Greek yogurt is “packed with amino acids” that help lessen the appearance of dark under-eye circles. And the Smart Cover Stick can cover up those dark circles completely!


While you’re dancing it up at all those summer weddings, don’t forget to stop off at the seafood buffet! Oysters are filled with zinc, which help prevent acne.


As long as we’re talking about delicious seafood, grilled salmon is an excellent source of Omega-3 fats, which “can help keep your skin healthy, preventing premature aging and safeguarding against sun damage,” according to

Iced Tea

The last of our top 5 summer beauty foods is iced tea. touts its health benefits: “Both green and black tea pack serious amounts of disease-fighting antioxidants, but green tea has the added bonus of offering a small amount of sun protection to your skin.” They advise brewing it yourself so you can limit the sugar content.

Enjoy these top 5 summer beauty foods while you cover what you want to cover with Smart Cover’s signature concealers. This will be an unforgettable summer!



Smart Cover Reminds You: Your Lips Need Sun Protection!

Here at Smart Cover, we take sun protection very seriously. After all, it’s a critical part of skincare. But even people who never leave the house without SPF 30 on their faces may be forgetting something very important. Your lips need sun protection, too!

The skin of your lips is much thinner than the skin on the rest of your body. According to Lisa Fayed, that makes them “more prone to damage not just from the sun, but from extreme cold, extreme heat, and wind.”

In the summertime, when you’re more likely to be outdoors in the sunshine for long periods of time, your lips need sun protection.

Our concealers can hide age spots and fine lines caused by too much sun exposure, but it’s better to protect your skin in the first place. The lips are from being an exception to this rule. warns: “Your lips are vulnerable to sunburns that can cause pain and increase your chances of developing lip cancer. The lower lip is 12 times more likely to be affected by skin cancer than the top lip.”

Your Lips Need Sun Protection

Luckily, there are a number of lip balms and even lip glosses on the market that include SPF 30 or higher. Krissy Brady of offers some tips for finding the right product for you. She advises that you look for emollients to keep your lips moisturized; go for balms instead of glosses if you’re going to be out in the sun for long periods; and stay away from products that contain menthol, camphor, and phenol, which can dry your lips out.

Wear your Smart Cover Camouflage Crème to cover any skin concerns that you want to cover on your face and body but be sure to apply your sunscreen first. Enjoy your outdoor activities to the fullest, as long as you take the right precautions. That means remembering that your lips need sun protection, too!

Look Fabulous for June Weddings with Smart Cover!

Even if you’re not a June bride yourself, there are probably a few weddings on your social calendar this season. You’ll want to look your most beautiful, whether you’re dancing up a storm at a wild reception or sitting through a long ceremony in a venue with no air-conditioning. Get ready to be gorgeous at all those June weddings with Smart Cover.

If you are a bride, Smart Cover’s signature concealers are the perfect way to cover what you want to cover and feel like the most amazing version of yourself. According to Stephanie Weers at, this year’s bridal makeup trends mirror much of what was on the runways for the spring and summer. For instance, brides are playing up “focus features,” highlighting their eyes or lips and keeping the rest of the face more muted in comparison.

June Weddings with Smart Cover

Another trend that has made its way from the catwalk to the wedding aisle is the bare-faced look. Cosmopolitan’s Victoria Jowett writes: “The key to pulling off no makeup makeup is nailing perfect-looking skin. Opt for a dewy-finish foundation then pin-point conceal any blemishes or discolouration.”

Smart Cover’s Perfect Touch Camouflage Crème hides fine lines, blemishes and other skin concerns on your face. Its creamy consistency will make your skin look naturally flawless, which is nice for brides, bridesmaids, and wedding guests alike!

If you have skin issues on your body—anything from veins to birthmarks or even tattoos that you don’t feel like showing—try Smart Cover Concealing Crème. It’s waterproof, so even if you perspire, you’ll still be covered. Apply SPF 15 or higher before your concealer, especially if you’re attending an outdoor event. Have fun and look amazing at all those June weddings with Smart Cover!

Yes, You Can Go Swimming with Smart Cover!

It’s a hot, sunny day and everyone is eager to jump in the pool. You would love to join them, but you have Smart Cover Concealing Crème on your legs, hiding your varicose veins and other skin concerns. The great news is, you can go swimming with Smart Cover Concealing Crème! It’s a waterproof concealer for the face and body. It hides tattoos, birthmarks, veins, and more… and it won’t come off until you’re ready to take it off!

With Smart Cover Concealing Crème, you get the coverage you need without having to miss out on the summer fun of splashing around with your friends and family. It’s one-step concealer that goes on creamy and dries to a matte finish without setting powder. Once it’s dry, you can jump into the water without worrying about your concealer washing off.

Go Swimming with Smart Cover

According to, swimming is an especially great form of exercise for mature women. This is because it’s not a weight-bearing exercise, and its cooling effect decreases the chances of suffering heatstroke. It’s also shown to lower blood pressure, and it’s just plain fun!

Smart Cover Concealing Crème stays on if you’re wading into the ocean, with waves crashing around your legs. When you’re ready to take it off, try Smart Cover Makeup Remover and Cleanser. It thoroughly cleans your skin without over-drying it. The formula contains fruit enzymes and papaya acids to gently exfoliate and condition your skin.

This is the time of year for summer dresses, capri pants, shorts and yes, bathing suits! With Smart Cover, you don’t have to feel self-conscious about showing a little skin if you want to. Cover what you want to cover, when you want to cover it. Go swimming with Smart Cover and enjoy your summer to the fullest!

Get A New Foundation Shade for Summer!

Do you need a new foundation shade for summer? In terms of skin tone, some people look exactly the same year-round. This can be true if you’re extra-careful about avoiding the sun, for example. However, even using sunblock every time you go outside doesn’t guarantee that there won’t be a minor change in your skin tone from winter to summer.

“[D]espite your best efforts to slather on the SPF and stay out of the sun, there’s a good chance your face will be slightly darker in July than it was in January. You’ll want to choose a shade that enhances your sun-kissed skin rather than make it look pasty,” advises beauty writer Lisa De Santis.

That’s why Smart Cover’s makeup kits are so ideal. The Deluxe 10-Piece Starter Kit comes with three shades of the Concealing Crème. With the Light kit you get Light, Medium and Dark Beige. With the Dark Kit you get Golden Tan, Dark Beige and Deep Beige.

Remember, you can blend shades to find your perfect match. Just squeeze a little of each (about a dime-sized drop) into the palm of your hand and mix them together with your finger. Then apply. This video can help you find your shade.‘s Kaitlyn Mclintock has some suggestions for summer lip shades. If you have a deep complexion, your options are virtually boundless. Everything from hot pink to reds with hints of orange or even purple will be gorgeous on you. For medium to olive tones, think orange and sheer corals.

If you have a light complexion, this year is all about coral pinks or even just shiny glosses with a hint of pink, like Smart Cover’s Two-in-One Glowstick. Once you have the right foundation shade for summer, and a fun new lipstick, the summer is yours to enjoy!

Smart Cover Brings You Fun Summer Makeup Trends!

If you’re looking to change things up now that the weather’s warm and spirits are high, you might enjoy some of this year’s fun summer makeup trends. The 2019 spring/summer runways were all about tiny hints of experimentation paired with otherwise classic looks. Think bare-looking skin with just a little shine, accentuated with a bold lip color.

Some fun lip looks for this summer include orange and bright magenta, to make you look like a gorgeous wildflower. If subtle is more your speed, nudes with a touch of brown and pink are trending now too. Try Smart Cover’s Two-in-One Glowstick if you like just a touch of rosy color and shine on your cheeks and lips.

To achieve the “foundation-free” look that’s hot this year, the Smart Cover Stick will hide dark under-eye circles and other facial imperfections, while our Perfect Touch Camouflage Crème gives you a flawless finish. Smart Cover’s Compact Finishing Powder will make you look cool and smooth no matter how hot it gets.

Fun Summer Makeup Trends

“After a long absence, ‘90s nostalgia paired with wanderlust have inspired makeup artists to pull the bronzer out of the back of the drawer, and use it liberally on the runways,” proclaims beauty writer Maya Adivi. Smart Cover’s Believable Bronzer can help you achieve this look if you’re feeling daring. If you like your bronzer understated, apply gently with a big, soft brush to add a little extra definition to your natural features. Believable Bronzer is also a great way to give yourself a sun-kissed look without worrying about dangerous UV rays.

Memorial Day is just a couple of weeks away and before you know it, summer will be here. You can count on Smart Cover to help you navigate this year’s fun summer makeup trends. We help you make beautiful look easy!

Smart Cover Celebrates Mothers!

Some moms know how to whip up a four-course meal and make it look easy. Others would rather order a pizza and spend the evening playing board games with the family. And then there are those special people who come into your life and treat you like their own when you most need it, even if you’re not technically related. There’s no one way to be a mom, so Smart Cover celebrates mothers of all kinds this Mother’s Day.

The definitions of motherhood range from the literal (the primary female parent who raised you), to the humorous. Blogger Annie Reneau jokingly writes that one aspect of being a mom is “[u]nderstanding why sleep deprivation is used as torture.”

Most parents can agree that your sleep habits take a hit when kids come along. For the sleep-deprived moms in your life, the Smart Cover Stick is the perfect way to cover dark eye circles and other skin imperfections on the face. It rolls on in seconds, which is crucial when your day is jam-packed with parenting activities.

Smart Cover Celebrates Mothers

Maybe you know one of those moms who always manages to look flawless no matter what the situation. Sure, she might just wake up looking that way but she probably has a little help. Smart Cover’s Deluxe 10 Piece Starter Kit has all the tools you need to look effortlessly beautiful, whether you’re handing out orange slices at a soccer game or enjoying a date night without the kids! It comes with our signature concealers, plus primer, color corrector and the Vitamin Beauty Stick.

Huffington Post contributor Jessica James describes motherhood as “a love that grows continually, a love that always wants more and better.” This Sunday, Smart Cover celebrates mothers by inviting you to celebrate yourself! Happy Mother’s Day!

Smart Cover’s Tips for Hiding Allergy Symptoms


If every sniff of a fragrant spring flower leads to a flurry of sneezes, it must be allergy season. For many of us, allergies are the price we pay for trading in winter weather for spring. Feeling allergic is bad enough but you don’t need to look the part! With that in mind, Smart Cover has some suggestions for hiding allergy symptoms with makeup.

If you’re noticing some puffiness caused by allergies, beauty writer Marissa Gold suggests that before you apply any makeup, you dip your face in a bowl of ice-cold water. This will reduce inflammation the old-fashioned way. If that feels a little too extreme—or chilly—for you, Gold also advises that you experiment with contouring. “Sweep bronzer under your cheekbones, down each side of your nose, and on the outer edges of your forehead to give the illusion of less puffiness.” Smart Cover’s Believable Bronzer is perfect for this.

Hiding Allergy Symptoms Is Easier Than You Think!

Use waterproof mascara to ensure that a teary allergy attack doesn’t lead to smudged eyes. Allure‘s Marci Robin  writes, “There are countless waterproof eyeliners in both pencil and liquid formats, and with so many mascaras available in both regular and waterproof formulas, consider keeping a back-up waterproof version of your favorite.”

One of the most important elements of hiding allergy symptoms is reducing the appearance of redness, especially around the nose. Smart Cover Camouflage Crème makes this easy. Allergies can also cause burst capillaries around the nose and dark circles under the eyes. If this is an issue for you, try the Smart Cover Stick. It takes seconds to apply, and since it’s the size of a lipstick, you can bring it everywhere if you need a touch-up.

Smart Cover is here for you when you need help hiding allergy symptoms, or you just want to look your most beautiful now that spring has sprung!



Diane Keaton’s New Movie Poms Will Make Mature Women Cheer!

Women in their 50’s and 60’s are vibrant, active and living life to the fullest. Mature women prove every day that it’s never too late to fall in love, go back to school, or take up a new hobby. According to Diane Keaton’s new movie Poms, it’s never too late to become a cheerleader either!

Diane Keaton became an icon of romantic comedy when she won the Best Actress Oscar in 1977 for the title role in Annie Hall. Keaton is as beautiful as she is talented, and in an industry that often penalizes people (especially women) for the high crime of getting older, she has defiantly aged gracefully. In her newest film, Keaton proves yet again that life doesn’t come to a standstill after middle age.

In Diane Keaton’s New Movie Poms, Mature Women Just Want to Have Fun!

According to, “Poms is a comedy about a group of women who form a cheer leading squad at their retirement community, proving that you’re never too old to ‘bring it!’” It follows in the tradition of movies such as Calendar Girls, which was based on a real-life group of mature women in Yorkshire, England who posed for a sexy calendar to raise money for cancer research.

As one of the characters of that film so beautifully put it, “The flowers of Yorkshire are like the women of Yorkshire. Every stage of their growth has its own beauty, but the last phase is always the most glorious.”

Smart Cover is delighted to be there for every phase of your beauty with our signature concealers and award-winning makeup kits. Whether you’re a tween just starting to get a feel for makeup, or a fun-loving mature woman like the characters in Diane Keaton’s new movie Poms, we think you’re glorious!