What It Really Takes to Be “Naturally Pretty”

Comedian and actress Amy Schumer famously spoofed the cliché about men preferring women without makeup, until they actually see a woman without makeup! You know the old joke: it takes twenty minutes of makeup application to achieve the “natural” look. It’s the idea that what men actually want is a woman who magically wakes up looking perfect, no effort required, along the same lines of men wanting a woman who can inhale a cheeseburger and fries and still wear a size “0.”

This trope is unfair to both the women being held to these absurd expectations, and to the men who insist that they are more evolved than this cliché would suggest. In 2018, men and women are sharing responsibilities like childcare and housework, while contributing as equally as their respective incomes allow to their family finances. Furthermore, there are plenty of men who care about how they look as much as their female counterparts do.

If you happen to be someone who does not wake up looking flawless, it’s easier than ever to fake it. In less time than it takes to brush your teeth, you can hide dark eye circles and other skin imperfections with the Smart Cover Stick; and with Smart Cover’s Believable Bronzer, you can recreate the warm glow of an afternoon spent soaking up the sun.

Not even supermodels wake up looking perfect (usually), and it’s unhelpful to hold ourselves up to impossible standards. Yet, it’s equally important to give yourself permission to look how you want, whether it’s the glamorous look that can only be achieved with a complete “beauty toolbox” like Smart Cover’s Hollywood Makeup Artist Kit, or the more laidback “naturally pretty” look. Smart Cover can help you either way. No matter what, the most important thing to remember is that you are already perfect.

Believe and Be Bronze

bronzed_smiling_faceOne of this winter’s makeup trends was ferociously rosy cheeks, with blush applied to look like “adorable windburn.” Now that we’re heading into summer, premier makeup artists are trading blush for bronzer. Summer is all about looking like you came by your beauty effortlessly, preferably as a side effect of lounging at the beach all day.

Smart Cover’s Believable Bronzer is the perfect way to create that illusion. Protect yourself from the sun’s harmful rays by applying sunscreen, but still get that gorgeous tanned glow with a quick sweep of Believable Bronzer. Use a little on the apples of your cheeks, on your eyelids and on the tip of your nose and look sun-kissed in seconds.

With an all-purpose makeup brush, you can even apply the Believe Bronzer to your shoulders, arms, legs and any other areas that you want to look tanned. Build color according to your personal preference, so you can be as golden and tawny as your mood dictates. Summer is a great time to play up your natural beauty while eschewing more complicated makeup routines.

Katie Dickens for Elle.com writes: “When it’s hot, a bright lip can be a bit high-maintenance and a steady stream of cold beverages make for constant reapplication.” She recommends following the runway trend toward delicate, candy colored lips in playful pink hues. Smart Cover’s Two-in-One Glow Stick will give your lips just the right amount of color and shine to achieve this look, and it’s a creamer blush too!

For help learning how to apply Smart Cover’s Believable Bronzer, check out this video featuring makeup artist Andrea Guttadauro. Believable Bronzer lets you have it both ways: healthy skin and a gorgeous “tan!” Summer only lasts a few short months, but your skin is with you all your life, so treat it well… and treat it to Smart Cover!