Men and Makeup: A “Fad” That’s Here to Stay

Men and MakeupWhen it comes to men and makeup, “a lot of people are ready to live in a world where men feel welcome to wear makeup if they so choose.”

This bold statement comes courtesy of Huffington Post writer Julia Brucculieri, and she’s far from the only media voice making this observation. Increasingly, men are seeking out concealer to hide skin issues, the same way that women have done for generations.

Men are experimenting with eyeliner and mascara. They are contouring with blush and bronzer to enhance their bone structure.

Cosmetics companies are taking notice. Some of the biggest names in the makeup industry are now boasting male spokesmodels, and think pieces on the virtues of makeup are emerging in highly circulated—and famously manly— publications.

Men and Makeup

GQ writer Sean Hotchkiss recounts a highly relatable tale of dealing with cystic acne. One night, as he and his girlfriend got ready to go out, Hotchkiss complained about a large pimple on his face. In seconds, his girlfriend had whipped out her concealer and made the blemish virtually disappear. He was an instant convert.

“Wearing concealer will be the most effective, least fussy grooming move you make all day,” Hotchkiss advises his fellow men. He urges them to let go of their gendered hang-ups and adopt what he simply thinks of as a “lifehack.”

Smart Cover has been way ahead of this trend for a long time, with many loyal male customers. Smart Cover’s waterproof Concealing Crème has often been the only thing that worked for men and women who wanted to cover scars, tattoos, razor burn, and other skin concerns.

Now that the world is catching on that makeup is for everybody, might we interest you in the Hollywood Makeup Artist Kit?

Freckles Are Having A Moment!

It would appear that freckles are having a moment. This is quite a paradigm shift!

In popular Western culture, freckles were often associated with endearingly mischievous children, like the famous comic strip character Dennis the Menace. Freckles were almost used as a shorthand to convey youthful impishness. They were not typically considered a beauty trait.

This was illustrated in the beloved literary classic Anne of Green Gables by L.M. Montgomery. Anne’s red hair and freckles were a source of frustration to her, and as she grew up and became more beautiful, her freckles faded.

Love Your Freckles

A more positive attitude about freckles came from Pippi Longstocking, the character created by Swedish children’s author Astrid Lindgren. Pippi happened upon a sign outside a store window. It read: “Do you suffer from freckles?”

The very freckled Pippi marched into the store and told the lady behind the counter that she did not suffer from freckles.

“[The lady] took one look at Pippi and burst out, ‘But, my dear child, your whole face is covered with freckles!’

‘I know that,’ said Pippi, ‘but I don’t suffer from them. I love them. Good morning.’”

Freckles Are Having A Moment

At long last, it seems like the world is catching up to Pippi. Instead of hiding freckles with concealer, beauty trends are moving in the opposite direction. There are now makeup pencils made expressly for drawing faux freckles. Indeed, freckles have become such a sought-after beauty trait, that people are getting permanent freckle tattoos!

If you still feel like covering up your freckles, of course that’s your prerogative. Smart Cover’s waterproof Concealing Crème can cover freckles, as well as most other skin concerns. If you want to show your freckles, try the Smart Cover Stick to conceal dark eye circles and blemishes, and touch up with the Compact Finishing Powder. Complete the look with the Two-in-One Glowstick on your lips and cheeks.

Your lovely freckles will shine through and so will your natural beauty!

Tattoos and You

Are tattoos and you friends for life, or bitter frenemies? Maybe you associate them with young, trendy people…or young, foolish people. For every meaningful and exquisitely executed work of body art, there are dozens of immediately regrettable tattoos, selected on the fly with the help of your friends rum and Coke.

Though tattoos are now virtually synonymous with impetuous youth, tattooing is an ancient practice, dating back to around 12,000 B.C. The word itself comes from the Tahitian “tatu,” which means “to mark something.” Ancient peoples from all parts of the globe seem to have arrived independently at this ritual of body modification in which pigment is inserted into skin to change its appearance permanently.

Tattooing was often an important aspect of cultural and even spiritual traditions, such as in ancient Egypt and India. As countries including England, France and Spain began to colonize other parts of the world, the European Christian ideals and aesthetics became the dominant forces, crowding out and sometimes even obliterating cultures and traditions of other peoples. The practice of tattooing became less commonplace, and even came to be regarded as barbaric or low-class.

Tattoos and You

Gradually, tattooing has reemerged to find itself a part of mainstream culture again. Even refined Hollywood actresses like Oscar winner Helen Mirren are sporting tattoos now! The one catch of course, is that tattoos are permanent. Though expensive laser procedures now exist for tattoo removal, they are expensive, painful and the results are not guaranteed.

Smart Cover’s Concealing Crème is a painless, inexpensive solution and it stays on until you wash it off. Having Smart Cover in your makeup bag is a decision you’ll never regret!

Skin Positivity

Skin positivity has finally come to the forefront. For a long time, having skin issues like vitiligo, port-wine birthmarks, or even acne was a reason to be self-conscious. To compound that discomfort, there were no products on the market that effectively covered such skin concerns.

When Smart Cover came along, it was an incredible solution for women (and men) who had felt compelled to hide themselves away from the world. Finally, there was a concealer that actually concealed everything from tattoos to birthmarks to melasma to vitiligo. Best of all, it didn’t rub off like ordinary makeup, even when wet. It was… and is… a game-changer.

Skin Positivity

Recently, there has been a positivity movement among people with all kinds of skin issues. Vitiligo, characterized by the Mayo Clinic as “the loss of skin color in blotches,” is having an amazing moment in the world of high-fashion. Model Winnie Harlow, a beautiful young woman who has vitiligo, is enjoying tremendous success as a print and runway model… without covering her vitiligo.

People with port-wine birthmarks, like Smart Cover’s own gorgeous model Celina Leroy, are also deciding when they want to cover and when they don’t. There are infinite definitions of beauty, and it’s wonderful to see people empowered to go makeup-free when they want to. There’s nothing more beautiful than feeling confident in your own uniqueness.

Even acne seems to be coming out of the shadows. Pop singer Lourde has spoken candidly about her struggles with acne and is now an advocate for “acne positivity,” a mini-movement that encourages people to leave breakouts uncovered by makeup.

Smart Cover gives you the option to fully cover any skin issues you may have, but only when you feel like covering them. When you don’t? Feel free to skip the concealer and go straight to the Two-in-One Glow Stick! It’s all about choice in the end, and Smart Cover is all about giving you great choices.

The Smart Money’s on You

If you’re a Smart Cover lover, then the smart money’s on you. Bargains are not just for those of us with modest incomes. In fact, research has indicated that many wealthy people get that way (and stay that way!) by seeking out the best deals. As David Anderson and Jessica Orwig report for Business Insider, rich people spend modestly, and when they do make a purchase, it’s a preplanned and carefully considered decision.

The Smart Money’s on You

You may not be a millionaire, but that doesn’t mean you can’t adopt some of their smart habits! If you’re like most women, you use concealers on a daily basis to cover minor skin flaws or to even out your skin tone. You know what works for you in terms of shade and consistency. So why not pay half as much for twice the convenience? With the Smart Plan, you get your favorite Smart Cover products shipped to you automatically, for half the regular cost!

There are other ways we “normal folk” can emulate the rich, and it’s easier than you think.  Self-help icon and financial guru Tony Robbins asserts that even someone who is living paycheck to paycheck can afford to pay themselves. If the government imposes a tax on you, argues Robbins, you find a way to pay it. He suggests taxing yourself and finding creative ways to spend less in the present, in order to save for the future.

Robbins states that you don’t have to start off with a lot of money in order to accumulate wealth: “In reality, a small amount of money consistently set aside will provide a greater ability to achieve financial freedom.”

With the Smart Plan, you save 50% on products you consistently purchase anyway, and if you want to make any changes to your plan, a live Smart Cover representative is just a phone call away. There’s no better time than right now to make a change for the better, and start planning for a beautiful future!

Spring Cleaning Is Good for the Soul!

 If you get a special thrill from filling plastic bags with clothing to donate, and seeing all that freed up closet space, you’re not alone! Spring cleaning is good for the soul

Paige Fowler, a writer for Shape.com, cites multiple studies concluding that having a decluttered space results in better mental and physical health. According to Fowler, people who live and work in an organized space eat better, work out more consistently, and are happier overall.

Spring Cleaning Is Good for the Soul

Perhaps the most famous proponent of this theory is the author Marie Konti, who literally wrote the book on the subject.

The most well-known and oft-quoted tenet from her best-selling book, The Life-Changing Magic of Tidying Up, is to get rid of any items that no longer “spark joy.” Literally pick up an article of clothing or knick-knack and if you don’t feel that joyful spark, let it go.

When it comes to makeup, cleaning out your cosmetics bag is not just good for your spirit. It’s also crucial to your physical health that you periodically replace certain items, especially mascara and eyeliner. Any cosmetic items that are used on or around the eyes should be replaced every three months, minimum.

Lip products are typically good up to around six months, and foundation is usually good for about one year. Powder has a longer shelf life, normally lasting about two years. Just keep your products in a cool, dry place.

If it’s been awhile since you replaced some of the items in your cosmetics bag, why not give yourself the gift of a fresh start? Try Smart Cover’s Hollywood Makeup Artist Kit. It contains concealer, color corrector, makeup primer, bronzer, finishing powder, Smart Cover Sticks, brushes, and cleanser. With the right tools at your disposal, this will  be your most beautiful spring yet!

What It Really Takes to Be Naturally Pretty

Some people have no clue what it really takes to be naturally pretty. Comedian and actress Amy Schumer famously spoofed the cliché about men preferring women without makeup, until they actually see a woman without makeup!

You know the old joke: it takes twenty minutes of makeup application to achieve the “natural” look. It’s the idea that what men actually want is a woman who magically wakes up looking perfect. It’s along the same lines of men wanting a woman who can inhale a cheeseburger and fries and still wear a size “0.”

This trope is unfair to both the women being held to these absurd expectations, and to the men who insist that they are more evolved than this cliché would suggest. Besides, there are plenty of men who care about how they look as much as their female counterparts do.

What It Really Takes to Be Naturally Pretty

If you happen to be someone who does not wake up looking flawless, it’s easier than ever to fake it. In less time than it takes to brush your teeth, you can hide dark eye circles and other skin imperfections with the Smart Cover Stick; and with Smart Cover’s Believable Bronzer, you can recreate the warm glow of an afternoon spent soaking up the sun.

It’s unhelpful to hold ourselves up to impossible standards. Yet, it’s equally important to give yourself permission to look how you want, whether it’s the glamorous look that can only be achieved with a complete “beauty toolbox” like Smart Cover’s Hollywood Makeup Artist Kit, or the more laidback “naturally pretty” look. Smart Cover can help you either way. No matter what, the most important thing to remember is that you are already perfect.

Easy on the Eyes

Beautiful brunette woman with lovely natural skin and grey eyes posing with naked shoulders isolated on white

The skin around your eyes is extremely delicate. When it comes to cleansing the area, the key word is “gentle.” According to Jennifer Houston for Womanitely.com, “Products that contain haloxyl, peptides, nicotinic acid, caffeine, ceramides, retinol and moisturizers…help us fight wrinkles, discoloration, fine lines and puffiness.” Houston advises staying away from products that contain oil, which can clog the glands around the eyes.

Smart Cover’s Vitamin Beauty Stick contains Vitamins A, C and E, as well as other antioxidants. Apply around the eyes once you’ve cleansed the area to nourish and moisturize your skin. To maximize the results and help fight free radicals, apply to clean skin right before you go to bed. The Vitamin Beauty Stick works great on the lips and even on the skin around your mouth, too!

If you want to hide dark circles under the eyes, fine lines and other imperfections, the Smart Cover Stick gives you the coverage you’re looking for with the light, creamy touch you need for the skin around your eyes.

Makeup trends tend to be more laidback and fun in the summer months, like the so-called “last night’s liner” look. Chelsea Peng and Lori Keong write for Elle.com: “The trick is looking fresh-faced while also bearing traces of last night’s shadow, so don’t bother touching up your eye makeup when it starts to head south in the heat.”

Rock that melty eyeliner if you’re so inspired (or skip it, if you’re not!). Just remember to wipe your makeup off before bed and treat your eyes and the surrounding areas with a gentle touch. It may seem like a lot of work to take proper care of your eyes and the skin around them, but as a wise person once said: “It’s okay to be high-maintenance as long as you’re also high-performance!”

Age Spots? See Spots Go.

At around the age of 40, you may begin to notice flat brown, black or grey spots on your skin. These are called age spots. They usually appear on parts of your body that receive the most sun exposure, such as your face, chest, hands and forearms. Experts believe that age spots are caused by ultraviolet rays from the sun, or from tanning beds. They are also thought to be yet another effect of aging.

Age spots, also commonly called “liver spots” or “sun spots,” are not harmful to your health and do not require medical treatment. However, many people consider them unsightly, especially because they are associated with the aging process, and of course we all want flawless, beautiful and above all, YOUNG skin! There are several methods for removing or improving the appearance of age spots.

Some people opt for dermabrasion, which essentially scrapes off the outer layers of your skin so that new skin can grow in its place. Chemical peels work in a similar fashion, except the process involves burning rather than sanding off the skin. Bleaching the skin can fade age spots gradually, but as noted on Healthline.com, “Bleaching and tretinoin creams make your skin more sensitive to UV damage.” It can also take several months before you begin to see any results.

Cryosurgery, which freezes the age spots with liquid nitrogen, can be costly, as can laser treatments, which work by destroying the cells that produce melanin. Because age spots are a cosmetic rather than medical issue, many people prefer a less aggressive solution. Smart Cover’s Concealing Crème covers age spots and other skin imperfections on the face and body, and because it’s waterproof, it’s perfect for long summer days at the beach. For a lighter touch, the Smart Cover Stick and Perfect Touch Camouflage Crème hide spots on the face in seconds.

Age is just a state of mind, especially when you have Smart Cover!

You’re So Vein

Portrait of a smiling woman relaxing by poolThe warm weather may have most of us are rejoicing, but those of us with unsightly veins on our legs are a little more ambivalent. According to Web MD, there as many as 30-60% American adults with varicose or spider veins. It’s an extremely common problem, but that offers minimal comfort when you’re turning down trips to the pool or spending your vacation hiding behind an oversized beach towel.

Fortunately, there are a number of treatment options available, the most well-known of which is sclerotherapy. Womenshealth.gov describes sclerotherapy as an outpatient procedure in which the doctor injects a liquid chemical into the vein, causing the vein walls to swell, stick together and swell shut. “This stops the flow of blood, and the vein turns into scar tissue. In a few weeks, the vein should fade.”

Other treatment options include compression stockings, which press down on the veins to reduce discomfort while increasing blood flow; surface laser treatments; and for very large varicose veins, surgical ligation, during which the veins are tied shut and removed altogether.

While compression stockings are relatively inexpensive, their efficacy is limited. Laser treatment and sclerotherapy can ultimately cost thousands of dollars, depending on how many sessions are needed. And surgery is often an expensive last resort.

For people who are embarrassed by the appearance of spider or varicose veins but don’t necessarily need to take such drastic measures, the right concealer is the perfect solution! Smart Cover Concealing Crème hides veins and other skin imperfections on the legs (and everywhere else on the body), and it’s completely waterproof.

There is no need to worry about “sweating off” your concealer, and with a little Smart Cover, you can even enjoy a swim. Your Concealing Crème will stay on until you’re ready to take it off. So get out there and enjoy the warm weather. You’ve got Smart Cover!