Products

Men and Makeup: A “Fad” That’s Here to Stay

Men and MakeupWhen it comes to men and makeup, “a lot of people are ready to live in a world where men feel welcome to wear makeup if they so choose.”

This bold statement comes courtesy of Huffington Post writer Julia Brucculieri, and she’s far from the only media voice making this observation. Increasingly, men are seeking out concealer to hide skin issues, the same way that women have done for generations.

Men are experimenting with eyeliner and mascara. They are contouring with blush and bronzer to enhance their bone structure.

Cosmetics companies are taking notice. Some of the biggest names in the makeup industry are now boasting male spokesmodels, and think pieces on the virtues of makeup are emerging in highly circulated—and famously manly— publications.

Men and Makeup

GQ writer Sean Hotchkiss recounts a highly relatable tale of dealing with cystic acne. One night, as he and his girlfriend got ready to go out, Hotchkiss complained about a large pimple on his face. In seconds, his girlfriend had whipped out her concealer and made the blemish virtually disappear. He was an instant convert.

“Wearing concealer will be the most effective, least fussy grooming move you make all day,” Hotchkiss advises his fellow men. He urges them to let go of their gendered hang-ups and adopt what he simply thinks of as a “lifehack.”

Smart Cover has been way ahead of this trend for a long time, with many loyal male customers. Smart Cover’s waterproof Concealing Crème has often been the only thing that worked for men and women who wanted to cover scars, tattoos, razor burn, and other skin concerns.

Now that the world is catching on that makeup is for everybody, might we interest you in the Hollywood Makeup Artist Kit?

The Many Faces of Smart Cover

Silhouette of six young women, walking hand in hand

With over 35 years in the cosmetics industry, Smart Cover has led the way when it comes to camouflaging various skin imperfections. Our concealers have been used by customers all over the world to hide flaws ranging from vascular birthmarks to acne scars, vitiligo, dark eye circles and other skin issues.

For transgender women (women who are transitioning from male to female), Smart Cover’s Concealing Crème can cover stubble on the face, leaving the appearance of a smooth, matte finish. Even with hormone therapy, it is often a long road before the growth of facial hair stops completely, and camouflage cosmetics such as Smart Cover help transitioning women to feel confident and beautiful, with coverage and staying power above and beyond that of ordinary makeup.

According to Rachel Lubitz for Mic.com, cosmetics are more than just esteem boosters for many in the transgender community. She reports that makeup can be an important aspect of accepting and embracing a new gender identity. One transgender woman interviewed by Lubitz credited makeup with helping her to finally see her true self in the mirror. There can also be safety considerations. “For some women,” writes Lubitz, “‘Passing,’ or being easily recognized as their chosen gender, means life or death, and makeup just makes that process a little bit easier.”

Smart Cover has a range of products to help our customers feel like their best selves, whether they’re hiding skin flaws with our Perfect Touch Camouflage Crème, or accentuating their best features with our Believable Bronzer or Two-in-One Glow Stick. When you look in the mirror, you deserve to love what you see, and Smart Cover is dedicated to helping you experience that every day. Check out our tutorial videos to learn more about how to make the most of your Smart Cover cosmetics.