Products

Men and Makeup: A “Fad” That’s Here to Stay

Men and MakeupWhen it comes to men and makeup, “a lot of people are ready to live in a world where men feel welcome to wear makeup if they so choose.”

This bold statement comes courtesy of Huffington Post writer Julia Brucculieri, and she’s far from the only media voice making this observation. Increasingly, men are seeking out concealer to hide skin issues, the same way that women have done for generations.

Men are experimenting with eyeliner and mascara. They are contouring with blush and bronzer to enhance their bone structure.

Cosmetics companies are taking notice. Some of the biggest names in the makeup industry are now boasting male spokesmodels, and think pieces on the virtues of makeup are emerging in highly circulated—and famously manly— publications.

Men and Makeup

GQ writer Sean Hotchkiss recounts a highly relatable tale of dealing with cystic acne. One night, as he and his girlfriend got ready to go out, Hotchkiss complained about a large pimple on his face. In seconds, his girlfriend had whipped out her concealer and made the blemish virtually disappear. He was an instant convert.

“Wearing concealer will be the most effective, least fussy grooming move you make all day,” Hotchkiss advises his fellow men. He urges them to let go of their gendered hang-ups and adopt what he simply thinks of as a “lifehack.”

Smart Cover has been way ahead of this trend for a long time, with many loyal male customers. Smart Cover’s waterproof Concealing Crème has often been the only thing that worked for men and women who wanted to cover scars, tattoos, razor burn, and other skin concerns.

Now that the world is catching on that makeup is for everybody, might we interest you in the Hollywood Makeup Artist Kit?

Men and Smart Cover

When you hear the word “cosmetic,” you tend to think of makeup, of course, and women wanting to look their very best. Indeed, women in the United States and across the globe love Smart Cover Cosmetics. If you’re a “girly girl,” you can have a great time experimenting with our diverse product line. But what about men and Smart Cover?

As pioneers of the camouflage cosmetics industry, Flori and I have sought to help people with serious skin issues face the world with a renewed sense of confidence and well being. For chronic acne sufferers, people with melasma, vitiligo, psoriasis, port wine birthmarks, and other skin afflictions, ordinary makeup was virtually useless.

Men and Smart Cover

And the reality is, it’s not just women who deal with the self-consciousness that can accompany having a prominent scar or skin discoloration. For a man with vitiligo, for example, the syndrome is compounded by the societal expectation that a man shouldn’t care how he looks, and certainly shouldn’t be buying any kind of cosmetic product. This, of course, is nonsense, and Smart Cover is proud to have a client base of men whose outlooks have been transformed by finally having a product that provides complete coverage of their skin issues (when they want to  cover it), with a simple application process and a product that won’t come off at inopportune times.

If you’re a man hiding a scar or a large birthmark, you can apply the Perfect Touch Camouflage Creme or Smart Cover Concealing Crème, and rest assured that going for a swim won’t wash off the product. Smart Cover stays on until you’re ready to take it off. It’s another instrument in your toolbox to help you face the world head-on!