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Smart Cover Celebrates America the Beautiful

Smart Cover Cosmetics are made in the U.S.A. and we’re proud of it! As the 4th of July approaches, we’re celebrating America the Beautiful. More than “amber waves of grain” or even the “sea to shining sea,” what truly makes “America the beautiful” is the people.

The Statue of Liberty lifts her torch welcomingly to people from all over the world, so they can start a better life and live their own American dream. The United States of America has often been called a melting pot. Some think of it more as a salad bowl, where each ingredient remains distinct while making the whole even better.

Daniel Bruce Levin prefers to look at America as a beautiful mosaic: “We are calling out to all colors, shapes and sizes, those who are big and those who are small, those who shine and those who have lost their lustre, those made of wood, and those of ceramic.  It is time for us to take that which seems broken, the pieces of diversity and make something even more exquisite than what was.”

Diversity Makes America the Beautiful

Beauty comes in many shades, and so does Smart Cover! In fact, our waterproof Concealing Crème comes in six different shades. They are: Rose Beige, Light Beige, Medium Beige, Golden Tan, Dark Beige, and Deep Beige. Smart Cover Concealing Crème covers skin concerns on the face and body and stays on until you want to take it off with warm water and soap.

For a cleansing option that refreshes your skin without drying it out, try Smart Cover Makeup Remover and Cleanser. The fruit acids and papaya enzymes gently exfoliate your skin and dissolve long lasting Smart Cover Cosmetics.

As you celebrate Independence Day this coming July 4th, celebrate yourself too! You are part of what makes America the beautiful, after all.

Smart Cover’s Top 5 Summer Beauty Foods

Smart Cover is sharing the top 5 summer beauty foods! Keep yourself healthy and gorgeous from the inside out, while enjoying these summer treats!

Top 5 Summer Beauty Foods

Watermelon

You may not know the word “lycopene” off the top of your head, but surely you’re familiar with its benefits. It’s a powerful antioxidant that provides sun protection and promotes heart health. Also, as the name implies, watermelon is very hydrating. Hydration is essential to youthful, supple skin. A big slice of watermelon is perfect on a hot day, so enjoy!

Greek Yogurt

Cosmopolitan.com’s Korin Miller notes that Greek yogurt is a protein-rich way to start the day. It’s also a cool treat, if you don’t feel like bacon and eggs on a warm summer morning. In terms of beauty benefits, Greek yogurt is “packed with amino acids” that help lessen the appearance of dark under-eye circles. And the Smart Cover Stick can cover up those dark circles completely!

Oysters

While you’re dancing it up at all those summer weddings, don’t forget to stop off at the seafood buffet! Oysters are filled with zinc, which help prevent acne.

Salmon

As long as we’re talking about delicious seafood, grilled salmon is an excellent source of Omega-3 fats, which “can help keep your skin healthy, preventing premature aging and safeguarding against sun damage,” according to Healthline.com.

Iced Tea

The last of our top 5 summer beauty foods is iced tea. Foodnetwork.com touts its health benefits: “Both green and black tea pack serious amounts of disease-fighting antioxidants, but green tea has the added bonus of offering a small amount of sun protection to your skin.” They advise brewing it yourself so you can limit the sugar content.

Enjoy these top 5 summer beauty foods while you cover what you want to cover with Smart Cover’s signature concealers. This will be an unforgettable summer!

 

 

Smart Cover Reminds You: Your Lips Need Sun Protection!

Here at Smart Cover, we take sun protection very seriously. After all, it’s a critical part of skincare. But even people who never leave the house without SPF 30 on their faces may be forgetting something very important. Your lips need sun protection, too!

The skin of your lips is much thinner than the skin on the rest of your body. According to Lisa Fayed, that makes them “more prone to damage not just from the sun, but from extreme cold, extreme heat, and wind.”

In the summertime, when you’re more likely to be outdoors in the sunshine for long periods of time, your lips need sun protection.

Our concealers can hide age spots and fine lines caused by too much sun exposure, but it’s better to protect your skin in the first place. The lips are from being an exception to this rule. Healthline.com warns: “Your lips are vulnerable to sunburns that can cause pain and increase your chances of developing lip cancer. The lower lip is 12 times more likely to be affected by skin cancer than the top lip.”

Your Lips Need Sun Protection

Luckily, there are a number of lip balms and even lip glosses on the market that include SPF 30 or higher. Krissy Brady of Prevention.com offers some tips for finding the right product for you. She advises that you look for emollients to keep your lips moisturized; go for balms instead of glosses if you’re going to be out in the sun for long periods; and stay away from products that contain menthol, camphor, and phenol, which can dry your lips out.

Wear your Smart Cover Camouflage Crème to cover any skin concerns that you want to cover on your face and body but be sure to apply your sunscreen first. Enjoy your outdoor activities to the fullest, as long as you take the right precautions. That means remembering that your lips need sun protection, too!

Yes, You Can Go Swimming with Smart Cover!

It’s a hot, sunny day and everyone is eager to jump in the pool. You would love to join them, but you have Smart Cover Concealing Crème on your legs, hiding your varicose veins and other skin concerns. The great news is, you can go swimming with Smart Cover Concealing Crème! It’s a waterproof concealer for the face and body. It hides tattoos, birthmarks, veins, and more… and it won’t come off until you’re ready to take it off!

With Smart Cover Concealing Crème, you get the coverage you need without having to miss out on the summer fun of splashing around with your friends and family. It’s one-step concealer that goes on creamy and dries to a matte finish without setting powder. Once it’s dry, you can jump into the water without worrying about your concealer washing off.

Go Swimming with Smart Cover

According to Healthmarkets.com, swimming is an especially great form of exercise for mature women. This is because it’s not a weight-bearing exercise, and its cooling effect decreases the chances of suffering heatstroke. It’s also shown to lower blood pressure, and it’s just plain fun!

Smart Cover Concealing Crème stays on if you’re wading into the ocean, with waves crashing around your legs. When you’re ready to take it off, try Smart Cover Makeup Remover and Cleanser. It thoroughly cleans your skin without over-drying it. The formula contains fruit enzymes and papaya acids to gently exfoliate and condition your skin.

This is the time of year for summer dresses, capri pants, shorts and yes, bathing suits! With Smart Cover, you don’t have to feel self-conscious about showing a little skin if you want to. Cover what you want to cover, when you want to cover it. Go swimming with Smart Cover and enjoy your summer to the fullest!

Smart Cover Brings You Fun Summer Makeup Trends!

If you’re looking to change things up now that the weather’s warm and spirits are high, you might enjoy some of this year’s fun summer makeup trends. The 2019 spring/summer runways were all about tiny hints of experimentation paired with otherwise classic looks. Think bare-looking skin with just a little shine, accentuated with a bold lip color.

Some fun lip looks for this summer include orange and bright magenta, to make you look like a gorgeous wildflower. If subtle is more your speed, nudes with a touch of brown and pink are trending now too. Try Smart Cover’s Two-in-One Glowstick if you like just a touch of rosy color and shine on your cheeks and lips.

To achieve the “foundation-free” look that’s hot this year, the Smart Cover Stick will hide dark under-eye circles and other facial imperfections, while our Perfect Touch Camouflage Crème gives you a flawless finish. Smart Cover’s Compact Finishing Powder will make you look cool and smooth no matter how hot it gets.

Fun Summer Makeup Trends

“After a long absence, ‘90s nostalgia paired with wanderlust have inspired makeup artists to pull the bronzer out of the back of the drawer, and use it liberally on the runways,” proclaims beauty writer Maya Adivi. Smart Cover’s Believable Bronzer can help you achieve this look if you’re feeling daring. If you like your bronzer understated, apply gently with a big, soft brush to add a little extra definition to your natural features. Believable Bronzer is also a great way to give yourself a sun-kissed look without worrying about dangerous UV rays.

Memorial Day is just a couple of weeks away and before you know it, summer will be here. You can count on Smart Cover to help you navigate this year’s fun summer makeup trends. We help you make beautiful look easy!

Smart Cover’s Tips for Hiding Allergy Symptoms

 

If every sniff of a fragrant spring flower leads to a flurry of sneezes, it must be allergy season. For many of us, allergies are the price we pay for trading in winter weather for spring. Feeling allergic is bad enough but you don’t need to look the part! With that in mind, Smart Cover has some suggestions for hiding allergy symptoms with makeup.

If you’re noticing some puffiness caused by allergies, beauty writer Marissa Gold suggests that before you apply any makeup, you dip your face in a bowl of ice-cold water. This will reduce inflammation the old-fashioned way. If that feels a little too extreme—or chilly—for you, Gold also advises that you experiment with contouring. “Sweep bronzer under your cheekbones, down each side of your nose, and on the outer edges of your forehead to give the illusion of less puffiness.” Smart Cover’s Believable Bronzer is perfect for this.

Hiding Allergy Symptoms Is Easier Than You Think!

Use waterproof mascara to ensure that a teary allergy attack doesn’t lead to smudged eyes. Allure‘s Marci Robin  writes, “There are countless waterproof eyeliners in both pencil and liquid formats, and with so many mascaras available in both regular and waterproof formulas, consider keeping a back-up waterproof version of your favorite.”

One of the most important elements of hiding allergy symptoms is reducing the appearance of redness, especially around the nose. Smart Cover Camouflage Crème makes this easy. Allergies can also cause burst capillaries around the nose and dark circles under the eyes. If this is an issue for you, try the Smart Cover Stick. It takes seconds to apply, and since it’s the size of a lipstick, you can bring it everywhere if you need a touch-up.

Smart Cover is here for you when you need help hiding allergy symptoms, or you just want to look your most beautiful now that spring has sprung!

 

 

Diane Keaton’s New Movie Poms Will Make Mature Women Cheer!

Women in their 50’s and 60’s are vibrant, active and living life to the fullest. Mature women prove every day that it’s never too late to fall in love, go back to school, or take up a new hobby. According to Diane Keaton’s new movie Poms, it’s never too late to become a cheerleader either!

Diane Keaton became an icon of romantic comedy when she won the Best Actress Oscar in 1977 for the title role in Annie Hall. Keaton is as beautiful as she is talented, and in an industry that often penalizes people (especially women) for the high crime of getting older, she has defiantly aged gracefully. In her newest film, Keaton proves yet again that life doesn’t come to a standstill after middle age.

In Diane Keaton’s New Movie Poms, Mature Women Just Want to Have Fun!

According to IMDB.com, “Poms is a comedy about a group of women who form a cheer leading squad at their retirement community, proving that you’re never too old to ‘bring it!’” It follows in the tradition of movies such as Calendar Girls, which was based on a real-life group of mature women in Yorkshire, England who posed for a sexy calendar to raise money for cancer research.

As one of the characters of that film so beautifully put it, “The flowers of Yorkshire are like the women of Yorkshire. Every stage of their growth has its own beauty, but the last phase is always the most glorious.”

Smart Cover is delighted to be there for every phase of your beauty with our signature concealers and award-winning makeup kits. Whether you’re a tween just starting to get a feel for makeup, or a fun-loving mature woman like the characters in Diane Keaton’s new movie Poms, we think you’re glorious!

April Is Stress Awareness Month

There is no more important beauty tool than self-care. If you’ve been rushing from one obligation to another without taking a moment for yourself, Smart Cover invites you to STOP! April is Stress Awareness Month and it’s time for you to take care of you.

You know that eating right and getting eight quality hours of sleep is vital to your health. But it’s just as critical for you to take a little time each day to decompress, even if it’s just for five or ten minutes. Experts tout the benefits of meditation for stress reduction.

According to ewellnessmag.com, “This practice of inward-focused thought and deep breathing has been shown to reduce heart disease risk factors such as high blood pressure. Meditation’s close relatives, yoga and prayer, can also relax the mind and body.”

Stress Awareness Month

If that’s not your style, there are plenty of other ways to de-stress. Daily exercise, even if it’s just a twenty-minute walk, causes the release of endorphins, also known as the “happy chemicals!” Most of us are guilty of spending too much time staring at our phones, but unplugging is a great way to relax.

Take a break from your newsfeed and let yourself just breathe. “Although the link between stress and heart disease isn’t clear, chronic stress may cause some people to drink too much alcohol which can increase your blood pressure and may damage the artery walls,” warn the experts at Heart.org. Other stress-induced behaviors that can increase your risk for heart disease include smoking and poor eating habits.

Not sleeping enough? Hide dark eye circles with the Smart Cover Stick. Want to cover fine lines and wrinkles caused by too much worrying? We’ve got Smart Cover Camouflage Crème. We can help you look great… and reducing stress will help you feel great inside and out.

Smart Cover and How to Deal with Age Spots

If you have a fair to medium complexion and you’re over 40, you’ve probably had to deal with age spots, according to Healthline.com. Also known as sun spots, senile lentigo, solar lentigines—or worst of all, liver spots—age spots are often the result of too much exposure to ultraviolet rays. This can occur if you spend a lot of time outside without protecting yourself from the sun, or if you’re a tanning bed enthusiast.

The best way to deal with age spots is to prevent them, of course. Whether your complexion is fair, medium or deep, ultra-violet rays can be harmful. Never go out in the sun without applying SPF 30. Also, remember that wide-brimmed hats are your friends! Generally, age spots are not dangerous or painful, but always show your doctor anything new that appears on your skin during your annual checkup.

How to Deal with Age Spots

Mayoclinic.org offers several potential solutions if you are determined to get rid of your age spots, though results often vary. There are lightening creams available by prescription. These may make your skin even more vulnerable to harmful UV rays.

“Laser and intense pulsed light therapies destroy melanin-producing cells (melanocytes) without damaging the skin’s surface,” but this requires at least two or three sessions and it’s not cheap. Other treatments include chemical peels, dermabrasion, and even cryotherapy.

If you aren’t ready for the hassle and expense of more drastic options, Smart Cover can help you deal with age spots in seconds! Use the Smart Cover Stick for a quick, convenient way to hide facial flaws. And Smart Cover Concealing Crème will cover all kinds of skin issues, including age spots, on your face and body. With Smart Cover, you can stop thinking about your imperfections and start appreciating how perfect you really are!

Top 5 Makeup Don’ts for Mature Women

If you’re like a lot of American women, you started wearing makeup in your teenage years. Maybe you had to cover up some adolescent acne, but back then wrinkles and sagging skin were not a problem. The rules change as you get older, so we want to share the top 5 makeup don’ts for mature women.

Don’t over-line your eyes.

Use a soft, gliding pencil.  Makeup expert Ariane Poole told writer Margaret Manning that older women shouldn’t follow the lash line all the way down to the outside of the eye. “You shouldn’t keep on going down, like you used to do, because now your eyes go down naturally. Instead, just stop slightly short of the end of your lashes. When you open your eyes, you’ll see it doesn’t look weird, but very nice, and it kind of uplifts your eyes.”

Don’t apply a continuous streak of blush from lips to ears.

It will just give you a hollowed-out look that will age you instantly. “Swirl blush ever so slightly higher on the apples,” recommends Blake Bakkila from Goodhousekeeping.com.

Don’t skip the primer!

The older you get, the more important it is to prime your skin before applying foundation. This not only helps your makeup stay on longer, it keeps it from sinking into fine lines and making you look older than you are. Use Smart Cover Moisture Primer Lotion before your concealer.

Don’t wear eyeshadows that wash out your complexion.

If you’re very fair, try cool pinks. If you have a deep skin tone, vibrant colors will bring out your natural beauty.

Don’t ignore your eyelashes.

Curling your eyelashes takes about fifteen seconds and instantly makes your eyes look more alert and youthful.

These makeup don’ts for mature women wouldn’t be complete without one more little reminder: don’t forget your Smart Cover!