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Skin Positivity

Skin positivity has finally come to the forefront. For a long time, having skin issues like vitiligo, port-wine birthmarks, or even acne was a reason to be self-conscious. To compound that discomfort, there were no products on the market that effectively covered such skin concerns.

When Smart Cover came along, it was an incredible solution for women (and men) who had felt compelled to hide themselves away from the world. Finally, there was a concealer that actually concealed everything from tattoos to birthmarks to melasma to vitiligo. Best of all, it didn’t rub off like ordinary makeup, even when wet. It was… and is… a game-changer.

Skin Positivity

Recently, there has been a positivity movement among people with all kinds of skin issues. Vitiligo, characterized by the Mayo Clinic as “the loss of skin color in blotches,” is having an amazing moment in the world of high-fashion. Model Winnie Harlow, a beautiful young woman who has vitiligo, is enjoying tremendous success as a print and runway model… without covering her vitiligo.

People with port-wine birthmarks, like Smart Cover’s own gorgeous model Celina Leroy, are also deciding when they want to cover and when they don’t. There are infinite definitions of beauty, and it’s wonderful to see people empowered to go makeup-free when they want to. There’s nothing more beautiful than feeling confident in your own uniqueness.

Even acne seems to be coming out of the shadows. Pop singer Lourde has spoken candidly about her struggles with acne and is now an advocate for “acne positivity,” a mini-movement that encourages people to leave breakouts uncovered by makeup.

Smart Cover gives you the option to fully cover any skin issues you may have, but only when you feel like covering them. When you don’t? Feel free to skip the concealer and go straight to the Two-in-One Glow Stick! It’s all about choice in the end, and Smart Cover is all about giving you great choices.

Vitiligo Awareness

Vitiligo According to the American Academy of Dermatology, Vitiligo (vit-uh-lie-go) causes the skin to lose color. Patches of lighter skin appear. Some people develop a few patches. Others lose much more skin color. Vitiligo usually affects the skin, but it can develop anywhere we have pigment. Patches of hair can turn white. Some people lose color inside their mouths. Even an eye can lose some of its color. People of all races and ethnicities can get vitiligo.

Vitiligo is not contagious. It is not life-threatening. But, vitiligo can be life-altering. Some people develop low self-esteem. They may no longer want to hang out with friends and or develop serious depression. Most people have vitiligo for life, so it’s important to develop coping strategies.

Smart Cover’s found that there are many resources of outreach for people affected with Vitiligo.  One resource is the Vitiligo Bond, Inc (VBI) which launched a new initiative, “Vitiligo Self Esteem Fashion Shoot,” as part of its commitment to promote self-esteem in youth and young adults who have vitiligo.  The first photo shoot was held on September 25th, 2015 in Atlanta, Georgia with fashion companies such as House of Van Miller and Vintage Man. For Vitiligo Make-Up to cover their hypo-pigmentation, the models wore Smart Cover’s Camouflage Make-Up  to give their skin a natural looking appearance.

VitiligoAccording to VBI CEO & Founder Natasha Pierre McCarthy, they are encouraging youth and adults to come on out and gain exposure to the world of fashion; get dressed up, strike a pose, and shine. Through the platform of social media, VBI continues the project of encouraging their members to share photos, videos, and stories of their lives enjoying favorite activities to inspire people with vitiligo across the country to be strong, confident, and unstoppable.

Here’s what some Vitiligo Bond Members have to say about Smart Cover:

“I use the Smart Cover make up and loved the cover I get.   The color lasts for about twelve hours.   It gives my skin a rich brown tone and looks great throughout.  I will recommend it to anyone who wants a finished even tone.”

“Thank you for sharing the item with me.  I will continue to use it.  I feel as if I have found the Smart Cover color I was looking for.”

For more information about the Vitiligo Bond, Inc. click here.